Google’s search results page provides clues as to which URL ranks higher than another. Demonstrations can help improve your own strategy. Here are five great tools for analyzing search results on Google:
Search Results Tool
- Find category status quickly. Google results are not counted together. So it’s hard to know where your domain (or your competitor’s) is.
SEO Search Simulator is a free Chrome extension to simulate search results from any country. What I like the most, is the ability to specify the domain location for specific queries.
- Open the extension.
- Enter your search query.
- Click on a category to see its list and position in the search results.
You can check multiple domains at once for a single search phrase. You can also save searches to reserve sections for ongoing review.
SEO Search Simulator simulates search results from any country. This example is for the question “SEO consulting”.
- Copy the URL of the search results. Google redirects URLs from its index to search results pages. We can’t copy (or remove) a URL without opening it.
That’s the purpose of SEO Minion, another free Chrome extension. It copies all visible (desktop) results with one click, which is a huge time saver. To adjust the number of visible URLs:
- Click the Google “Settings” icon at the top right of the screen.
- Go to “See all settings”.
- Choose the number of results per page (up to 100).
SEO Minion can also copy URLs from other domains, such as video carousels, product URLs from shopping results and local business URLs from 3-pack.
SEO Minion publishes all visible (desktop) query results with one click.
- Export top-ranking URLs with data. SEO Minion is helpful. But further analysis beyond the URL requires details such as title tags and backlinks.
SE Ranking’s “SERP Analyzer” pulls high-ranking pages (up to 50) from any search result into an Excel file containing the URL, title, meta description, position, backlinks and estimated organic traffic from all the keywords.
The export lets you see the top-ranking URLs and key metrics side-by-side.
SE Ranking’s tool is not free, but it analyzes mobile and desktop results, while SEO Minion is desktop only.
“SERP Analysis” and SE Ranking presents the top URLs from each search result in an Excel file with the URL, title, meta description, position, number of backlinks and organic traffic estimates of all articles (not shown).
- Copy the automatic suggestion. Google AutoComplete is a great source of useful content ideas and content. Unfortunately, there is no easy way to copy these suggestions other than manually – search for a phrase, and copy what autocomplete suggests.
SERP Help is a free extension from Google that adds these suggestions on the fly and rewrites them completely. Browsing will automatically save all your keywords.
SERP Help sets auto-suggestions to “flow” for easy navigation.
- Copy related search queries. Two additional sections of Google’s search results beyond autocomplete provide keyword ideas: “People also search for” and “Related searches.”
Keywords Everywhere is a handy extension to copy those related keywords. The premium version adds each query’s volume and cost per click (from Google Ads’ Keyword Planner).
Keywords Wherever a question is posted go to “Related Searches” (left) and “People Also Search For”.