This is a great e-commerce business book for the fall. There are names in social media marketing, international e-commerce, starting a side business, creating a demand, creating an online audience, starting a startup, and many more names and creating a brand.
I used Amazon to compile this list. In the Amazon “books” section, I selected “Business & Money.” I then selected the subcategory “Process & Infrastructure” and selected “E-commerce”. Then I selected names from this group based on customer ratings and their relationship with online sales. Additionally, I have selected a few titles from the “Business Development & Entrepreneurship” category.
A new e-commerce book
Hangry: A Startup Journey by Mike Evans
“Hangry” is the story of how Grubhub founder Mike Evans started and grew a multi-billion dollar delivery company. At first, as a coder, he developed an app to find restaurants that would deliver pizza at night to his house. “Hangry” follows the rise of this disruptive industry, including lessons for entrepreneurs and startups to avoid the many pitfalls and failures of marketing. Hardcover $26.10; Priced at $14.99.
The Tao of Alibaba: Inside the Chinese Digital Giant that Is Changing the World by Brian A. Wong
The “Tao of Alibaba” rivals the secret ingredients of the Chinese e-commerce juggernaut. Discover the philosophy, values, and management spirit that have kept Alibaba going through hardships and setbacks, and to persevere in common work. Learn how to organize your business with productivity tools to ensure success, make your business impact your community, and organize your organization for purpose and impact. Hardcover $29.00; Priced at $17.99.
Do B2B Better: Drive Growth Through Game-Changing Customer Experience by Jim Tincher and Daniel Futter
“Make B2B Better” shows B2B companies how to develop a superior customer experience to drive growth. Exploring a model called the Customer Experience Flywheel, “Do B2B Better” shares stories of successful CX programs from top B2B companies including Dow, Hagerty, and UKG. Find out what separates the best performers and learn how to create a customer experience to drive your business growth. Hardcover $29.00; Priced at $17.99.
Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb
“Brand Mysticism”, by Steven Grasse, the marketing mastermind behind Hendrick’s Gin, explores how to create authentic, sustainable and beloved brands. This book walks you through the steps necessary to turn a business into a brand, business, and creative practice. Hardcover $28.00; Priced at $14.99.