A Twitter feed is a series of linked tweets, a type of short blog to start a conversation or provide information. Threads are one of the best ways to build followers on Twitter.

For many businesses, especially those in the so-called creative economy, Twitter is a great way to find like-minded colleagues, grow an audience, and do business. I discussed this topic last week.

During a presentation at Fincon – a conference for financial educators and writers – on September 10, 2022, entrepreneur Brian Feroldi explained how he uses Twitter to grow traffic and engage the audience hands. Feroldi, founder of Long Term Mindset, an investment newsletter sent to 40,000 subscribers every Wednesday, has more than 358,000 followers on Twitter.

For Feroldi, a good Twitter feed has four parts:


The hook is the most important part of the yarn. It makes people click and read all the tweets in the process. The hook is the title of the email’s subject line or title.

Feroldi has a thread posted on his Twitter profile. This thread is among the most successful, with over 500 comments, 6,400 retweets, and 28,000 likes. The hook looks and depends on the content of Feroldi as a whole, which is a long-term creation. It reads: “15 timeless, tangible investment strategies: 1: If you want to create wealth, you must invest.

Feroldi’s Twitter thread hook includes the topic, the first part of the body, and a custom graphic.


Although there are proven methods for writing hooks, Feroldi recommends analyzing its effectiveness to guide your future tweets. If the yarn works well, write down the subject, size, and image of the hook. For the latter, the image, Feroldi used a traditional graphic to clearly explain the difference between saving money and investing.


The body of the thread contains your thoughts on the topic, along with the main text of the essay. The body should provide value to the reader. It should be clear, concise, easy to follow and deliver everything you promised on the hook.

In the example Feroldi thread, the promise in the hook is that the reader will see “15 timeless principles of investment, visualized.” So the next 14 tweets in the thread should deliver the promise. And that’s what Feroldi offers, adding hints and graphics to each subsequent tweet.

The body of Feroldi’s Twitter thread fulfills the promise he made in the hook post.


Do not think that the body of the thread is not important or light on the content. Feroldi estimated that he spends about five hours writing each thread. This is solid content designed to deliver real value.

Take the same care in writing a thread as you do your best article or newspaper.

Is required

Once a lead gives a value, it’s time to ask. This request can be as simple as a call to action to subscribe to your newsletter or visit your website. He can ask the reader to share his feed with his subscribers. Whatever is asked of you, make sure it fits well and is easy to do.


In Feroldi’s example, the requirement is twofold. First, he asked people to follow him on Twitter. Then he asked them to subscribe to his newsletter. Both of these things are important, given the content of the thread. They are also easy to make.

Feroldi’s ask tweet follows the 15 investment tips he had promised in the hook.


The need for a Twitter feed will depend on your marketing goals, but like Feroldi, asking for more followers is common. Once someone is on your mailing list, it’s easy to show your products.


Finally, add a recap tweet at the end of the thread that ties the series together, like a summary. In Feroldi’s thread, a tweet recap follows the request, which is followed by 15 punches.


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