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Search engine optimization is not a one-time activity, but an ongoing process. As your site develops and Google’s algorithm evolves, the inevitable SEO issues may occur.

Fortunately, Google’s Search Console will detect many of these, which represent an opportunity to improve your organic ranking.

Duplicate pages

Duplicate pages share link power, which means that the two pages are not of equal rank. Duplicate content is common for many sites for legitimate purposes. But you can cancel the problem by:

The search engine detects (in its “Pages” section) duplicate pages with incoming links, noting “User-selected non-canonical copy” or “Duplicate, Google has selected a different license than the user “.

Search Console’s Pages section lists duplicates.

Clicking on anything in the article takes you to a list of URLs that are linked internally (or to sitemaps) but not indexed by Google. Use the “Check URL” link on the right to find out which pages Google is indexing and which pages are linking to duplicates.

Once the errors are corrected, update and submit the sitemap to force Google to recognize the changes quickly.

 

Keyword Opportunities

Keyword research tools help uncover targeted search queries for, for example, your product pages and landing pages. But your competitors have access to the same tools.

What competitors don’t have is your Search Console data, which often includes questions you don’t know about – competitive advantage.

However, these questions may not generate traffic if you are not done properly. A little tweak on the page will sometimes make a difference. For example, you can add a section on the page that discusses the subject of the question or answers a question related to it. On the other hand, a question can inspire a whole new page.

To find bad searches, go to the “Performance” section and filter (using the space on the right) the questions on the first page of the search results, where “Status” is less than 11.

Find underperforming search queries in the “Performance”

section and filter by “Position.”

Then sort by “Rank” to see the keywords with the lowest ranking and the top ten results. Look for queries with good numbers, which indicate good search volume.

View the lowest ranking keywords within the first 10 results and analyze the number of impressions to assess search volume.

Note that the average position between 7 and 10 and a good number of clicks shows that users are not satisfied with the first six results, which represents a great opportunity.

Browse this article to see the top 10 ranking pages by page or use the normal modifier. To do this, use the filters above the chart.

Access the Performance report to see top-10 rankings page-by-page or with a common modifier

Poor Click-through

You’ve worked hard to get a first page ranking on Google. But this effort is in vain if your ad is not touched by internet users.

In the report “Performance” > “Search results”, set the filter “Position” to “Below 5” to see the questions that your friends posted in the top five. Create another filter to see all questions with more than 100 “Impressions”.

Then sort the report by number of click-throughs to see the lowest numbered questions at the top.

You can now search these questions to find out why users are not clicking on the list. For example, the list may look outdated or include other details of your competitors.

Remember to check mobile and desktop search results as they often differ.

Sort the report by click-through rate to see the queries with the lowest rate on top.

Rich Snippets Fails

The “Promotions” section of the search engine lists all qualified rich snippets. There is no guarantee that the snippet will always appear “promoted” (ie rich) if it is listed in this article, but a good chance.

You will only see the update if you have structured data (eg Schema.org) on ​​your page.

This section shows whether structured data coding is missing and how to improve your snippets.

Check out our quarterly upgrade reports to make sure you’re not losing traffic for small things and quick fixes. Google will not identify these as errors and therefore will not notify you of these opportunities via email.

View the Enhancements report to discover structured data needing improvements.

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