Here is a list of product releases and updates for the end of August from online consumer service companies. There are updates on creator collaboration, affiliate marketing, social media campaigns, social media, shoppable video, user testing, and last-mile logistics.
Ecommerce Product Releases
Shopify offers collections. Shopify launched Collabs, which makes it easier for creators to finance and provides new sales and marketing channels for customers. This innovation allows creators to browse, discover, and interact with millions of Shopify customers for free. Shopify customers can use Collabs to discover and manage their relationships with creators, giving them new sales and marketing channels to find and engage with audiences.
SheerID partners with BigCommerce. Brand identity merchant SheerID has used BigCommerce to enable thousands of customers to offer gifts to customers of various incomes such as students, military, teachers, home workers, etc. health care, first responders, elderly, young and new.
HyperTrack raises $25M for last-mile hardware. HyperTrack, an API platform for logistics technology developers, has raised $25 million in Series A funding led by WestBridge Capital and investor Nexus Venture Partners. The funding will support business growth and expand the global engineering team. The company announced the release of BuilderX, providing a commercial software platform for developers to quickly build last-mile technology for on-demand use cases.
TikTok introduces marketing campaigns. The new TikTok shopping ad is a three-in-one offering: Video shopping ad, Catalog listing ad, and Live shopping ad. Marketers can come up with new product catalogs and strategies to capture emerging trends and other entries on TikTok beyond your page and reach an audience that will change.
TikTok for Business – Shopping Ads on TikTok
Sezzle announces integration with Klaviyo. Sezzle, the leader in the four-way payment industry, announced a new integration directly with Klaviyo, a messaging and SMS platform. With Sezzle’s integration, Klaviyo customers can start email and SMS campaigns using the exchange rate. In addition, Klaviyo customers can offer their customers a Sezzle exchange rate option when they leave their car. Sezzle links are available to all Klaviyo users.
UserTesting releases new templates for holiday sales. UserTesting has announced new testing templates for its Human Insight platform to help retailers prepare for Black Friday 2022 and the holiday shopping rush. A set of useful templates for e-commerce, marketing, customer insights, and digital product groups.
BigCommerce and Affirm are teaming up to offer flexible payments. BigCommerce has announced an expanded, multi-year partnership with a certified payment network. With Affirm as a payment service partner over BigCommerce, customers can use Affirm’s Checkout and give eligible customers the right to choose their payment method.
AdAdapted launches new shoppable video ads. AdAdapted, a shopping list marketing platform, has announced the launch of shoppable add-to-cart video ads. Brands can now tell their stories with increasing flexibility and gather customer insights through mobile browsers, media reports, or static videos. AdAdapted Shoppable Video Ads enable e-commerce advertising on the company’s List Marketing mobile advertising platform.
Commercetools launches new B2B strategy. Commercetools, a provider of business-to-business solutions, has announced a new B2B initiative as part of Composable Commerce. Commercetools’ Composable Business for B2B provides access to the company’s comprehensive API portfolio, allowing users to build and customize the commerce experience they need instead of adapting to off-the-shelf solutions.
Bringg and NRS are partnering to provide local delivery through independent retailers. Bringg, a delivery management service, and National Retail Solutions, a point of sale provider for independent convenience stores, bodegas and other local retailers, announced a partnership. This partnership will allow 19,000 NRS retailers nationwide to find and manage external suppliers for home delivery services using Bringg’s Delivery Hub.
Bringg – Delivery Hub