Established websites offer many options for expanding keywords and identifying organic search opportunities.

But what if the site is new? How can he find out the main issue without data? The owner must really understand the niche and clear search queries for the product or related issue.

So what? Here are three ways to narrow down the list of words without the data inside.


 Themes for new sites

Find out the key words in the mini-competition. The new site has no domain authority or trust. Ranking for “short tail” keywords with a lot of subsequent competition is impossible.

Instead, focus on frequently used words that have strong punctuation. Compile an insightful keyword list and filter by “harder than” to rank on page 1 of search results. Tools like Semrush, Ahrefs and SE Ranking offer these filtering features. Consider using more than one of these tools, as each has a unique way of measuring “difficulty”.


Research the keywords of other new sites in your niche. Extracting competitor keyword data is another way to identify organic search opportunities.

The key is to avoid sites and analyze a niche competitor that was launched a year or two ago. New sites can’t compete with, say, Amazon. Attempting this will generate a list of people who are crowded with different levels.

However, new search engine rankings can provide a lot of keyword lessons.

SE Ranking, an SEO platform, provides a useful strategy to see a new competitor who has recently achieved rank 1 in Google for a given query. To access it, go to “Keyword Analysis” > “Different Levels” > “View Details”.

The result is a graph of URLs with the top 10 results for a given query and time – from 6 to 36 months or “All”, which displays all the historical data of the device for the topic. Experiment with the timeline until you find a page that entered the top 10, it seems to be nowhere.

In my experience, the tool has very little data for the popular long tail question. But it has a great track record for high-pitched words, showing changes in pitch.

SE Ranking offers a helpful feature to spot page one rankings in Google for a given query. To access, go to “Keyword Research” > “Ranking dynamics” > “View detailed report.”

Another tool, SpyFu, has a useful search results feature that shows URLs that have gained or lost within a specified period of time for a given keyword. It’s a great way to check the status of a new site (or any other site). Clicking on any section will generate basic stats, such as its keywords, Google traffic estimates over a year (to track the increase or decrease in clicks), top pages, and ad terms (of which -display the important features of the site).

SpyFu shows URLs that gained or lost positions over a specified timeframe for a given keyword.


Google search. I always research each topic before adding it to the SEO strategy. Google’s search results page provides a lot of information about how consumers search for a product or service and the chances of appearing on page 1.

For example, some targeted queries may have a strong focus on a region, creating a map on top of the search results. Some will have fun associations, creating images and videos with the results.

Keep an eye out for these and other search results to see if this question will be asked.


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