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FBA’s Stephen Smotherman season guest article 

 

We all want our FBA products to sell as soon as they hit the warehouse shelves, and in a perfect world, we wouldn’t have to deal with monthly storage fees or long-term storage fees for our single stocks. But the reality for all of us as Amazon sellers is that sometimes we end up with unsatisfied products. 

Even though we try to make smart decisions, from time to time we end up with merchandise that doesn’t sell. It ends up sitting in the warehouse, gathering dust, much longer than we want. This product doesn’t make any money – in fact, it’s costing you money right now! 

Let’s talk about five easy ways to increase Amazon sales and shift your slow-moving FBA inventory.

  1. Adjust your price 

Now you might think that I want to lower your price right away. And you can adjust your price in two ways: up or down. In some cases, you need to lower your price to sell the product.

Maybe when you send the item to FBA, the competitive price is higher than it is now, and all you have to do to get the next sale is to lower your price. As always, check out Keepa and CamelCamelCamel to ensure that lowering your price is the best course of action.

But in some cases, you’ll want to change your price up, not down. I don’t know how it works, but I’m not the only marketer who says they’ve seen this – somehow adjusting your price even by a penny or more results in a sale. I have no idea how it works, but it does. 

Changing your price, even if it goes up a little, somehow makes the Amazon A9 algorithm put your product in the buy box in the top search, so that the customer buys it sooner to calculate the price. It’s a mystery, it’s not a promise, but somehow it works.

  1. Check for updates on the product page 

Sometimes the reason your product isn’t selling has everything to do with a bad product page. No one wants to buy something online that has a bad picture or bad description. In some of your products, you may want to check if there is a way to update images, titles, keywords, etc. 

For example, I have a Super Mario Bros puzzle in my inventory, the name on the Amazon product page is Mario Puzzle. Really? Is this the best name they can find? There is no information about it being Super Mario Bros, a piece of paper, anything like that. 

This puzzle needs a better name to show up in the customer’s search. So I went in and said a new name, my name was accepted, and boom – the puzzle was sold. 

If you want to learn more about how to improve product listings, I recommend Karon Thackston’s Amazon Value book. His book gives you all the tips and tricks you need to make sure your title, title, description, and bullet points are written correctly so that more customers see your items in Amazon searches. 

  1. Set up pay-per-click advertising 

Another great way to get attention for your product is to create Amazon PPC ads. This method of moving goods is also a good way to get the ball rolling if you have added new items to the Amazon catalog and want to create sales to improve the sales level.

Spending a few cents per click can go a long way to moving your inventory quickly and generating more sales.

 I’ve used this method in the past to sell expensive baseball games that didn’t sell as quickly as I wanted. I can spend $1 or $2 on advertising and get a hundred dollars in profit because of the sale. The cost of the ad and the time it took to set up the ad was worth it to me.

  1. animal feed 

I have to say this is my all time favorite way to increase sales and move inventory faster. Feed the wild animals. Send more merchandise! You may have heard the rumor that if you stop sending products to Amazon, your sales will slow down.

Again, I don’t know how this works, but many experienced marketers report that feeding the beast (sending new records continuously) affects your overall time with the purchase box. 

I’m not talking about sending a lot faster. I mean sending out new shipments of any kind of merchandise that somehow stirs up sales on the old stuff. Who knows why this is, but it seems to work.

  1. Check the duplicate product page 

Sometimes the solution to an inventory problem is simply to find a better product page. Amazon strives to remove duplicate product pages from its catalog, but it still happens from time to time. You may have a slow moving item and find that there is a product page for the same item with a lower price tag.

If you find that there is a product page for your item with a higher market rank, you will have to return the item yourself and send it back to the FBA warehouse with a new SKU for the higher product page. The price may be lower than you originally expected, but selling at a lower price is better than not selling at all. At least this way, you can get your capital back to invest in better products.

These are my five easy ways to help bring in sales to your website quickly. I hope you can check your inventory today, put some of these tips into practice, and see more sales.

A special gift 

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