If you sell your products on Amazon, you are already in a good position to take advantage of all the benefits that the global market has to offer to support your business. It is an amazing selling platform, and there are many advantages to using it as a selling point.
But there are many other things you can do to increase your sales on Amazon. So how do you drive external traffic to your Amazon listing?
First, what do we mean by external traffic?
We’re talking about internet-savvy customers who aren’t on Amazon and who are looking for everything they need on this platform. These are elsewhere on the internet. If you can find these people – external traffic on Amazon – and interact with them, you can move them to your product listing on Amazon and generate more sales!
There is another great benefit to this. If you’re directing that external traffic directly to your Amazon listing page (even if it’s from a landing page you’ve created – more on that in a moment), that means external traffic This is done by going through the pages from the Amazon search results. – a page that is often filled with competitors.
So you can say that the external traffic you direct to your Amazon ads is focused on your product. This means more interest in buying your product.
Driving external traffic to your Amazon listing is something you don’t want to miss. Increasing traffic to your listings will help you improve your Amazon ranking and boost your sales.
What do you need to do to create external traffic and where to start?
It’s not rocket science, it’s a matter of strategy.
There are some key strategies you can use to help drive external traffic to Amazon listings. But before we look at them, let’s talk about your product and see what some Amazon stats tell us.
Review your product, its value and its target market
It’s a no-brainer, you’ve already done it when you were planning your product, designing it, and listing it for sale on Amazon, but it’s time to go back to it.
Follow these three simple steps.
- Write down the value of your product for customers as a reminder, but also to see if you can offer something new.
- Consider your next target market based on what you wrote in the first step. It is likely that you will discover new things that you did not think about before. After all, opinions can change over time. If you haven’t discovered anything new, go to step three anyway.
- Think carefully about where to find your target market on the beautiful web. Where do they “live” or stay? You’ll find that many of the things you come up with will be ideas you didn’t get when you did your first meditation! At that time, in the beginning of your campaign, you probably only think about your visitor profile on Amazon.
Let’s look at a quick example to bring this to life.
You have a fishing product listed on Amazon. You have a good idea of what a fishing enthusiast will be looking for on Amazon. But that’s only on Amazon.
After going through the three steps above, you will have an idea of where to find these targets on the web, outside of Amazon. In this example, it could be:
- Various media groups are fishing
- Fishing Search Results
- Websites related to certain fishing areas
- YouTube fishing channel
- fishing club with newspaper
- Other product websites, including yours.