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Mapping your customer’s life cycle is key to your marketing efforts, after all, your ultimate goal is to get them through every step of your journey. Finally, this is the definition of customer culture, which is what we are! 

 

Are they prospects? Let’s be consumers.

Are they first-time customers? Let’s make them champions. 

But in order to move them from one level to another, we must first know where they are. 

To know where they are, we need to know what the definition of each step is. What are the factors that make it and what are the criteria for moving them to another.

At HubSpot, there are only a handful of lifecycles you can choose from and while they’re useful, we encourage you to create your own lifecycle based on what’s important to your business. 

We’ll go over some best practices for creating your rankings and use the elements within each to analyze your customer behavior. 

 

First, availability: 

Attracting the right customers is key, you may have a lot of traffic but is it worth it? A prospect should be someone who fits your personality and not someone who will never buy again. So the first step is to define your personality criteria so your outbound marketing efforts and acquisition strategy are tailored. So your TOF plan will attract the people who have the most potential to convert into loyal customers and that’s when your acquisition effort will become an investment.

 

Once they’re inside, that’s the time between commands: 

It’s time to get to know them better… How often do they buy from you? You may have a clear objective and this depends on your product. 

A product with 3 months of hardware will be purchased after 3 months, but then again, you may not really know how your customer is using it. 

Finding this data is key to understanding your customers’ behavior in relation to your brand’s expectations, and acting on it.  

Don’t people come out when they should? Time to research, let’s see why. 

Do they often shop? Time to be curious, are they using it wrongly and should we be careful or are they using it in a different way than expected?

Don’t they come out? Time to do something, they don’t get good value or the product is not interesting. 

Either way, it lets you know that this customer is at an important level, they have already bought once and getting them to like your brand and buy again is the goal. 

These are a few questions you can ask yourself before you take action and turn that customer into big spenders, loyal customers and winners. 

Our customer behavior analysis and Dynamic Domains products will analyze your data and create HubSpot resources with domain names for each customer, it’s that simple. 

 

Separating them is your third step 

Now you know where they come from, what they buy and how often. This becomes very valuable data, but it can be difficult to read if you don’t organize or segment it according to your business. 

This is when we define what a new client needs (in terms of data) to be delivered to a promising client, for example. Or by what is defined a winner against a big spender.

Why? Simply put, they have different needs that you want to meet. 

We divided our sections into six categories: 

Let’s review with an example, Lucy has just made her first purchase from an e-commerce store and is excited to receive her first product. This time, he is a new customer. I want her to come back so I will send her a follow up email to hear about her experience, offer her a discount coupon if she repurchases within the next 3 months. 

 

New Customer Process: 

3 months later, he bought the product again and got another product. It can now be classified as a promising client. I will send him information about the various products I have in the category he is interested in, let him know a little about my company and our history, and give him a free sample of the new product with purchase. again. 

 

Standard Customer Guarantee: 

He continues to redeem every 3 months for a year, he can now be chosen as a champion or a loyalist, maybe even a big bonus if he receives all my products. Now I want him to be part of my loyalty program, I will ask him what he likes about my brand, maybe even a referral fee and he will be the first to know about my offer and new products. I will ask for a testimonial and pay him his birthday with what he bought so much. Maybe once a year I’ll give her a free product because she’s loyal to my brand.

 

 Series of winners: 

This is a customized customer journey, and at each level Lucy needs something different to go to the next level, I need a different example to know when she’s moved on and needs something different. 

 Once you’ve set up this configuration, your system with HubSpot is important. There are 2 options: 

 Our customer behavior analysis and Dynamic Domains products will analyze your data and create HubSpot resources with domain names for each customer, it’s that simple.

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