Your marketing is only as strong as their search results, and most of them start with having the right keywords. But instead of throwing spaghetti at the wall to find something, use a data-driven approach that matches Amazon’s A9 search algorithm. Check out this list of the top 10 Amazon article tools for third-party sellers.
- Google Keyword Planner
It’s hard to beat Google’s depth and simplicity, especially when it comes to Keyword Planner. All you have to do is enter a keyword and Google will respond to it in its analysis such as monthly averages, competition level, page value (low and high). You can expand your search and related topics it suggests, expand related keywords in the right-hand side, get historical stats and predictions, and use Google’s recommendations for other ideas. It’s a free tool, but be careful as you link keywords to Amazon’s A9 algorithm and not Google’s.
- Amazon Keyword Tool
If you’re looking for a ground-breaking tool for your keyword research, give it a try with the Amazon Keyword Tool. Just like Google, all you have to do is type in a keyword and hit enter and you’ll get results for search volume, behavior, cost per page (CPC) and competition, and the same results for related keywords.
However, there is a catch: it costs money to see the full results. Plans cost $89/month for Pro Basic, $99/month for Pro Plus, and $199/month for Pro Business with a 30-day money-back guarantee for everyone, but you can save up to 20% annually debt.
For about the same price as previous keyword research tools, Ahrefs offers just as many features, if not more. They have a database of over 7 billion keywords updated monthly, with data for 171 countries. And if you want to dig deeper, you can go to their advanced metrics or their SERP metrics.
The Lite plan is $99/month, and plans go up to $999/month for domain usage. But if you sign up for annual billing, you get two months free. Try it free for 7 days and be sure to benefit from 24/7 customer support and a private Facebook community for all the help you need.
- Sales tools
If you’re looking for accurate and up-to-date keyword results, SellerApp is your go-to keyword app. Using a free keyword research tool, you can find relevant, trending keywords that fall within the scope of Amazon SEO. Also, you will get information about keyword metrics like search volume, CPC, strategic orders, etc. If you want to use their tools to generate accurate data and results, you can sign up for their free trial. You will get an additional 25% off the annual subscription and can choose between the Pro-Lite plan ($89/month) and the professional plan ($149/month) or the custom plan.
- Subject Researcher
With over 600 million keywords and the ability to perform ASIN conversion analysis, Keyword Analyzer can help you eliminate all the hassles and get only the most valuable keywords that are right for you. They also have country specific databases and reports so you can use what works best in every country you sell to.
The price is cheap, with their usual price of $59.95 and a limited-time offer for just $39.95 with a three-day free trial. And once you’re there, you can access a plethora of great research tools. If you just want to dip your toe in before committing, check out their free consultation tool or their free survey tool.
- AMZ One
While you can use the AMZ One for all your Amazon needs, one of its crown jewels is anything related to keyword research, from simple rankings to advanced ranking tracking. You can track, analyze, and optimize keywords, and update your product listings, knowing you’re on your way to outranking your competition.
The Basic plan costs just $20/month and goes up to $180/month for the Professional plan, with discounts if you sign up annually. They also have a free trial, but it’s not time dependent. Instead, you can test articles, marketing, negative reviews, and products for free.
- Jungle Scout
There are many reasons why we love Jungle Scout, and their Keyword Scout tool is one of the main ones. You can collect high-quality keywords based on important data points that show both accurate and broad search volumes. Plus, they have an ASIN search so you can see exactly what consumers are looking for. These plans are really cheap (Basic: $39/month, Suite: $69/month, Professional: $129/month, with up to 55% savings on annual subscriptions) with a 14-day money-back guarantee.
- Helium 10
You may have noticed that Helium 10 is mentioned repeatedly, and for good reason: it is an Amazon turbo tool that beats keyword research out of the park. Start by entering a topic, then click on several features to get really deep and engage with the top keywords (as Amazon recommends).
For those with limited budgets, stick to free plans with limited features. Or, you can upgrade to Platinum ($97/month), Diamond ($197/month), or Elite ($397/month), with 2 months free when you sign up annually .
- Merchant Words
For a complete and affordable tool, Customer Matters should be at the top of your list. They have been building their database for 7 years and expanded to include articles for almost every Amazon store. Best of all, they’ll give you long-tail keyword suggestions, which many Amazon sellers ignore. If you keep things small and local, their Silver plan ($29/month) should be fine for you, with Amazon data per country. But if you want more, their Gold plan ($79/month) or Platinum plan ($149/month) gives you more features and access, along with a 14-day money back guarantee.
If you are a beginner Amazon seller and you don’t have a lot of money to invest in tools, then check out Sonar. It is completely free to use and will give you a great start of keywords to use. The main search returns your keyword and thousands of related terms, with bars 0-3 showing search volume. There is also a frequency pool on the right side that you can use to broaden your search.
Another free Amazon keyword research tool, WordTree, lets you see which keywords your product is indexing for. Just enter the ASIN, site, and keyword and you’ll get results (you can also do this for your competitors’ ads). If you want to boost a bit, they offer reports for $20 each, which we recommend you use about once a month.
Although most of these Amazon article research tools have a price plan, remember that sometimes you have to spend money to get money. Fortunately, there is another affordable and powerful option in its range and reach: Repricer.
This will help you set custom pricing rules so you don’t have to worry about the buyer switching to a competitor’s preferred listing and staying on yours instead. And when you sign up now, a 14-day free trial gives you plenty of time to get in front of other sellers.