For many Amazon sellers, the fourth quarter is the busiest time of the year. But it also takes a lot of hard work, so we’ve put together seven Amazon marketing tips you can use to make the most of this cash-rich season.
- Know about savings
Two days to circle on your calendar are February 15 and August 15, the day Amazon reviews long-term storage fees. You’ll also want to keep in mind that storage fees in November and December are at their peak, but this can be offset by market volatility.
One strategy you can use is to deliver the goods to the fulfillment center on February 16 or August 16. You may also want to pay more attention to what you send to the office because they will be busy during the holidays.
- Organize your inventory
New sellers may not have enough money to actually build inventory, so they’ll have to sell – which can be good because then you’re not stuck with empty records. Older sellers may stock up on their inventory to have little left over at the end.
The best way to predict the current year is to look at the previous year and predict when you will sell, and then measure the goods to meet your goals. If you stop trading, remember that selling at a discount or at a loss is often better than paying long-term security.
- Use extensions to your advantage
If you are a new marketer without last year’s data, that’s fine. You have tools like Keepa and camelcamelcamel to help you with historical data. Hint: Toys sell best in the fourth quarter. Find deals on toys at places like Walmart, Target, Aldi, Ollies and Alibaba.
- Make a plan, and follow it
There will be peaks and valleys during the fourth quarter, and it will be easy to get very excited during the peaks and very depressed during the valleys. But make a solid, unemotional plan and stick to it. Trust the system. Don’t get caught up in the wind and mania of the fourth quarter. Set a schedule for when things will happen and be prepared for the ups and downs of the season.
For example, use FBA or SFP until Christmas, instead of FBM, which can lead to lower sales. If you haven’t gotten your hands on a Buy Box before the holiday season, it’s usually because the cheapest sellers got it. That’s great, wait for them to sell out and drop in mid-October.
- Subcontracting and outsourcing
Don’t look at marketing well in terms of dollars and cents, but the right use of money can bring great returns. If you pay your teenagers to take up your time to fulfill many orders, it can be worth it. The same if you deliver packages to the port instead of paying whoever collects them for you. Find out how much your time is worth and use it.
- Use inventory management software
There are a few situations where not using a stock tool would be the best option. But for about 99.9% of marketers, it’s the smart thing to do. It keeps everything in one place, handles feedback levels easily and efficiently, and recycles each item faster than you can.
- Promote products and promote advertising
The fourth quarter is when you can get the most exposure of the entire year, so it’s doubly important to get it right. Create a social media campaign to get the message out to as many people as possible, but be careful not to waste it. Group and product promotion.
Start early to increase product sales and be competitive from the start so you can take advantage of your price increases when demand outstrips supply.
Whatever process you are working on, having Amazon repricing software on your side is essential to reduce errors and uptime. Because things can happen quickly in the fourth quarter, using a repricer helps ensure that you are there to deal with any changes upfront rather than reacting to them as an afterthought.