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As human intelligence develops, its ability to help businesses improve their organic search rankings increases.

 Content is a key part of search engine optimization. Content optimization is about making sure it appeals to people and search engines. The goal is for Google and other search engines to present content so that people can discover it, engage with it, and eventually buy products and services from it. 

Use AI 

Artificial intelligence cannot take over the content optimization process. But it can help with topic analysis, idea generation, and basic writing. 

Keyword research is important for content optimization because it identifies keywords and phrases that prospects are searching for. AI-powered tools can reveal new and trending keywords and how easy or difficult it is to match them with others. 

AI can help generate ideas by analyzing your content and trends in your industry. Take RankIQ for example. It is a human and AI SEO tool that provides keyword analysis and content analysis. Combined with other AI tools, such as Jasper, it can improve content marketing and SEO. 

Of the many AI jobs, writing is probably the most controversial. Many AI-based writing tools claim to produce better content. In my experience, they can’t replace humans either – or even come close in most cases – but they are useful.

 One such tool is Quill, from Story Science. Quill combines data and intelligence to create stories, articles and other types of content. Forbes, Associated Press and other publications use it. In late 2021, Salesforce acquired Narrative Science and Quill, but not before the latter demonstrated its value to writers.

SEO AI 

In theory, AI content for SEO is AI and AI. Google uses artificial intelligence to help its algorithms understand the intent of searchers, not just their keywords, and deliver pages accordingly.

So AI is central to Google’s goal of providing better search results for users. This is good news for companies that create the best content for the topic. But that doesn’t help those who don’t know what to write, what to emphasize, and how much.

 Over time, SEO practitioners and content marketers will need AI to keep up with the organic search arms race. Analyzing the words in a paper by hand would be awkward, in my opinion. The SEO content creation process will depend on AI. 

Many AI tools 

Adding AI-powered content to your SEO workflow will take experimentation. I’ve mentioned three AI-powered tools – RankIQ, Jasper, and Quill – but there are many more for SEO, including Copy.ai, Phrase, Copysmith, Article Forge, Zenbrief, and SEMrush Writing Assistant, among others. 

There is no winning software in AI content for SEO. There is no perfect workflow. Instead, your next step should be to test a combination of these tools to determine which one has the most impact on your business level.

 The cost can be high. Chances are your competitors are considering AI content for SEO. To stay ahead of the game, start using these tools early. 

AI is inevitable 

Artificial intelligence can speed up content marketing and search engine optimization. AI can generate ideas, adapt content to search queries, and improve text. Ranking higher in organic search results will involve AI.

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