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One of the reasons to buy a custom domain name is to get backlinks. Another is the name itself, especially if it represents your business or includes keywords.

Whatever the reason, buying a used unit requires a lot of care. Domain names with spammy search engine optimization history can mean big problems if the owner redirects their backlinks and bypasses Google’s penalties. 

So before you invest in the second section, familiarize yourself with these three tools: 

Domain name tool 

  1. Wayback Machine for reference. Knowing the content of the previous site is important because its associations will be difficult to overcome, especially if it has been in operation for many years. 

The acquired domain should closely match your current (or future) business. Avoid negative topics at all costs. 

The Wayback Machine, a large free web page archive, is perfect for this purpose. Enter the domain you are considering and review the registry over the years – review changes made during that time, including new owners. Reviewing the redirection of the “About Us” page may help.

  1. DomainIQ for related websites. Enforcing a strong domain registry provides a strong domain privacy policy and the registrar’s default privacy settings.

 However, some of the files saved these files, make analysis.

 The domain section is one of the devices. The free version reveals the number of sites (including snapshots) associated with the domain, its registration date, and ownership changes.

 Full service requires an upgrade, starting at $24.95 per month. Avoid sites with inappropriate content and networks of linked sites.

PublicWWW is another useful tool to discover network sites. While DomainIQ uses its ability to find related domains, PublicWWW looks at sites with common code, such as Google Analytics or AdSense. 

Search PublicWWW for the brand name or the name of the previous owner, and the tool will find all the sites that mention it in the code.

  1. Ahrefs for backlinks and traffic. Google says it knows (and remembers) when a domain changes ownership. But in my experience, poor link building practices used by the previous owner hurt the owner’s organic search rankings. So avoid domains with spammy backlinks. 

There are many ways to find cheap backlinks. I like to look at the anchor text and find spammy links from: 

A natural backlink profile consists of brand names and keywords. Ahrefs is a paid tool that makes it easy to analyze anchor text. Enter the domain name in “Site Explorer” and go to “Anchors” in the “Backlink profile” section. The article contains the number of the referring section, and the main anchor text at the top.

 Ahrefs also provides in the “Control” section an overview of organic traffic over the years. Check out this article. Look for steep organic traffic that can show Google Guide behavior that is hard to pick up.

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