Getting an Amazon Best Seller badge can feel like winning the lottery: you’re trying to pick the right combination, hoping it pays off like a winner. But with the help of RepricerExpress, it won’t be such a dice game. We’ll show you how to use SEO and best-selling practices to help you get ahead of your competition.
What are the best Amazon seller badges?
You will undoubtedly come across the Amazon Best Seller badge when shopping for products or reviews. This is an orange icon attached to the product in the search results, indicating that the specific item is the best seller of its type. At first, it was only given to sellers in the category, but it changed to include the top 100.
When it comes to specific articles, the effort to earn the Best Seller badge is different. Some categories, such as electronics or pet products, are highly competitive, making it difficult to win one. On the other hand, the category where there is less competition and variety, it is a little easier to search for the best brand.
Also, some articles may not have the competition to qualify for the top 100 sellers, but the difference is not significant. Although the emphasis may be restricted to niche sectors rather than popular categories such as toys and games, having one of these badges associated with your product is still a mark of excellence.
How to get the top seller badge
Unlike other aspects of earning “awards” on Amazon, the path to the Best Seller badge is well-known and unpredictable. Success depends on product and sales level and is constantly changing, so follow these tips to increase your chances of getting a badge.
- Category: If your products are not in the appropriate or relevant category, consumers will struggle to find them. If they can’t find them, they can’t buy them. And if they can’t buy them, you can’t accumulate enough sales to earn the best-selling badge. This can be easily avoided by checking to make sure your product is labeled correctly, especially if you use Amazon’s key tree guide.
- Competition: When you sell on Amazon, you’re not only competing with independent sellers and brand name sellers, you’re also competing with Amazon itself. However, unlike competing with other retailers, competing against Amazon rarely results in winning because the market is so large. If you see the private label provided by Amazon, it is inevitable that they have the best seller badge. But if you see a certain type of place on Amazon that doesn’t have a private label offer, that’s a golden opportunity to throw everything you’ve got into trying to get that badge.
- SEO: Sorry if we sound like a broken record in our SEO article, but it is one of the most powerful actions you can use to get more searches, traffic, and sales, the last is essential to get on the bestseller list. . To achieve this, focus on keyword research to let your product be seen as much as possible.
- Promotional Ads: Since the best seller badges are for products and sales pitches, promotional advertising is one of the best ways to earn badges. You can try running a promotion or giveaway, like a flash sale or a BOGO deal. However, note that this should be a temporary practice. Lowering your prices too much for too long can lead to a price war or race to the bottom, and can affect your overall profitability.
If you think that referrals are one of the most effective ways to increase your sales, you are right. By using Repricer, you can ensure your prices are competitive 24/7 so you don’t lose a sale to a competitor with a better price. And it’s really easy. All you have to do is sign up now to start your free trial, and sit back and watch your product list go from strength to strength.