If you take a good look at your Amazon product listing, you may have noticed that your product has an Amazon BSR or Best Sellers ranking. This can be found in the product description section.
Also, although it says “Top Sellers”, your product does not really need to be a “Top Seller” in any way to get the ranking! Of course, your product needs to make one, yes, one sale, to be ranked as a top seller.
Now, before you get all excited about being a proud owner of a product that sells on Amazon, getting that degree doesn’t mean you own a product that sells! Weird, right?
But understanding what the Amazon Best Sellers Rank (BSR) is, what it means for your Amazon business, and why it’s important, will help you understand how it can benefit you.
In this article we will cover:
- What is the Amazon Best Sellers Rank?
- How is the Amazon Best Sellers Rank Calculated?
- What is a good Amazon BSR?
- What is the difference between Amazon Best Sellers Rank and Organic Rank
- 3 Ways Sellers Can Make the Most of Amazon’s Ranking Information
- How do I improve my Amazon Best Sellers Ranking?
What is the Amazon Best Sellers Rank?
Amazon’s Best Seller Rating (also known as Amazon’s Seller Rating) is simply a number assigned to a product once it has been sold. As you might expect, BSR is a great indicator of how a product is selling on Amazon.
Products with low sales have a high BSR, products with high sales have a low BSR, so with a low BSR, more sales will be made.
For example, the product ranked number seven has higher sales than the product ranked number 207. However, it’s important to understand that just because a product’s Amazon Best Sellers Rank is low doesn’t indicate how well the product is selling compared to other similar products, it’s just its overall ranking. Him.
For example, two similar products can be ranked at 10 and 50, but the BSR is low in the case of Amazon, so both products can be sellers even though they are 40 levels apart. To drill down and find out if a product is really a bestseller or not, you should use the bestseller subcategory list rather than the bestseller list.
Products can also have multiple Amazon best seller ratings. This happens if a product is listed in more than one category. A product listed on Amazon may have a BSR of 2500 in Home & Garden, while the same product may have an Amazon Best Sellers Rank of 15,000 when sold in Pet Supplies. Similarly, a product with a BSR of 1999 on Amazon.co.uk may have a market rank of 100 on Amazon.com.
Oh, and there’s more! Amazon BSR changes every hour. This means that a product that has sold will be higher than a product that has sold 59 minutes ago, so it is not the best way to predict sales.
It’s complicated? It’s understandable, but don’t let it be, because even though Amazon’s Best Sellers Rank isn’t as easy as it sounds, it’s still a very useful metric for Amazon sellers only. because it is a good way to determine the demand for a particular product. This makes it a good research tool when looking for products to sell on Amazon – more on that later.
How is the Amazon Best Sellers Rank Calculated?
Surprise! Amazon considers this a closely guarded secret, as you might expect. However, what is known is that many factors affect and contribute to the Amazon Best Sellers ranking of your product. These are based solely on sales rather than product reviews, prices, etc.
So, the theory is that your BSR is calculated by:
- Markets, current and historical
- Price changes, including sales and promotions
- Similar competitive products
Every hour, Amazon updates the BSR values based on current and historical sales. So if your product sells 10 units in an hour and your competitor sells 5, your BSR will be lower than your competitors (remember, lower is better!)
However, if in the next hour you sold one unit and your competitor sold five, you will still have a lower BSR because historical sales are also taken into account, so You will not (or will) automatically receive such income. quick degree. The BSR algorithm looks at all of your stock market and assigns a number, so there is no drastic change.
If you were to experience a sudden big drop or drop in sales, you wouldn’t see an immediate change in your rating.
What is a good Amazon BSR?
This is a tricky question because Amazon BSR is different for each model. While an Amazon BSR of 1000 may sound like a good rank in the Pet Supplies category, that same rank of 1000 in the DIY category can be terrible, simply because DIY
If you consider the millions of products listed on Amazon, as a general rule, products with less than 2000 sellers may be in demand, so it can be considered as good sign.
What is the difference between Amazon Best Seller Rank and Organic Rank?
When it comes to best seller rankings and high organic rankings, it is very important to understand that a low Amazon Best Sellers ranking does not mean that your technology and products are good when it comes to your search.
Keywords determine your organic ranking. In other words, they determine where your product appears in the search results on Amazon for a particular subject. Your BSR does not affect your organic rank at all, as your keywords do not directly affect your seller’s rank. So, the two words in BSR have different functions.
Let’s look at it another way. Relevant keywords used in your Amazon product title, bullet point, and main listing are key to achieving high organic rankings on Amazon. Marketing is what makes you a good BSR.
Therefore, although keywords and BSR have different functions, these two things are somewhat related, after all, you need to ensure that the visibility and search results from keywords are important to make sales, and these sales will eventually Affect your BSR.
It is entirely possible to have products sold in physical form without a BSR number because Amazon focuses on products that are more thematic than the seller level.
This is why it is very important that you always analyze your keywords carefully and include only the most important ones in your ad. Your Organic Rank is ultimately more important than your Amazon Best Sellers rank, and you’ll get more product views as a result.
Therefore, Amazon’s Best Sellers Rank is the best way to measure the “frequency” of a product rather than looking at overall popularity.
3 Ways Sellers Can Use Amazon Best Sellers Rank Information
- Easy Product Search for beginners
This is a useful method for identifying successful products. When looking for products that sell on Amazon, they should be searching, and Top Sellers Rank can provide that information. Remember the lower the rating, the bigger the sale. So you can create a shortlist of potentially good products by checking BSRs. In general, you should look for products with a market value of 2,000 or less.
- Competitive analysis for experienced marketers
Every Amazon seller should take a look at the competition! Amazon Best Sellers Rank can help you by making it easier to analyze competitors. View products similar to yours and rate BSRs. If your competitor’s product has a better BSR than your product, you should consider tweaking your headline and product listing to help drive traffic and improve your BSR.
You can see all the products selling in the Amazon Best Seller Ranking by checking the “Best Seller List” on Amazon.
Keep in mind that when you look at these bestseller lists you will also find some seasonal products depending on the time of year – for example paddling pools, Christmas decorations etc. which can skew results.
- Check out Amazon’s best sellers
This is the most powerful part of BSR and the most useful way to use data.
Imagine if you could predict how often a product would sell on Amazon? Well, now you can!
Let’s say your product has an Amazon Best Sellers Rank of 1500. From your own sales statistics, you must know that a BSR of 1500 equals, say, around 700 transactions per month. Then look at your BSR report (which is why keeping up to date is important). Your BSR from a month ago was, for example, 2500 because sales were not good. Let’s say you only made 500 sales. Historically, your BSR at one point last year was 500 when you made 1600 sales.
Using this data, you can determine whether your status is:
- #1500 has 700 sales
- #2500 has 500 sales
- #500 has 1600 sales
Then, other products with Amazon Best Sellers ratings like these numbers tend to sell at the same rate.
You need to be careful because, as mentioned, the level can change between articles, so these are only estimates. Even in strategic form, this is valuable data you can use when evaluating new products or evaluating your competitors.
How can I improve my Amazon Best Seller ranking?
It’s natural to want to see your product produce a good BSR. Although it won’t affect your organic ranking, if you can get a low rank on your BSR (mostly between 1 and 100), your product will appear on the seller’s list. This, if nothing else, gives you credit
To put it bluntly, you need to create another Amazon market! Not only that, but you need to focus on your and your competitors’ markets, because to improve your Amazon Best Seller Rank, you need to outrank your competitors. If you only deal with them in the market, your BSR will not improve.
So, to improve your Amazon Best Sellers ranking effectively, you need to look at the big picture.
- Boost your Amazon product reputation
Your product name should include only relevant keywords, including exactly what your product is, the color and size (if applicable) and the brand name if it is a well-known name.
- Be competitive with prices
Price is an important factor when it comes to winning buy boxes, so you need to set your price carefully. Consider using reprising software to stay competitive. 3. Improve your page
Include the features and benefits of your product in the bullet points of your main description. Keep them informative and concise to connect with your reader immediately.
- Share yourself using your product images
Impress your customers and make your product stand out with a high-quality image that makes you stand out from your competition. Choose images that are high HD and different from stock images and other details.
Taking pictures of your product from different angles will help you take pictures of your actual product or use it and set you apart from your competitors.
- Use Amazon FBA and Prime
Amazon supports sellers who use their fulfillment service, and of course you have the option of offering Prime to your listing.
Buyers love the fast delivery and the trust and confidence that comes with FBA and Prime, so this gives you a great opportunity to increase your sales – and ultimately the Amazon Best Seller ranking.
Although Amazon’s best seller rating may seem confusing at first glance, it’s worth keeping in mind. The benefits for you as an Amazon seller are huge, not only for your own Amazon business, helping you improve, but also for gaining valuable insight into your competitors’ markets and services. Some sellers may dismiss the Amazon Best Sellers ranking as nonsense, but there’s more to this data than competing for top-selling products.
Ignore the insights that can be found in Amazon’s Best Sellers Rank data and you run the risk of missing out on interesting and powerful things that are very useful for the growth and success of your Amazon business. you.