As many advantages as selling on Amazon provide (large pool of buyers, global identity, ease of configuration and use, etc.), there are sellers who are not good there looking to work with your work. RepricerExpress has revealed the following threats your brand may face and how you can protect yourself.
Threat 1: Hacked ads
Ad capture occurs when another seller takes away your Buy Box by selling something that looks like your product, only a fake version.
If this happens to you, you have several options.
- Click on the seller’s name on the product page, and select the “Ask a Question” button. From there, send them a cease and desist letter explaining how you are the original product/listing owner and what they are doing is against Amazon’s Terms of Service.
- File a complaint with Amazon whether you are a registered owner or not.
- Contact a lawyer, as they will know the details of how to proceed.
Threat 2: Checklist
In relation to pirated listings, pirated listings are where customers sell your genuine products (as opposed to fake versions).
Unfortunately, it’s almost impossible to tell just by looking at it, so your best bet is to buy one and inspect it carefully to see if it’s yours. Of course.
While US law allows sellers to sell your products, Amazon’s Terms of Service specify that there cannot be duplicate listings for a single ASIN, so your options are limited. To combat this threat and protect your media, find out where they are coming from and try to cut them off.
Threat 3: Copyright or Trademark Infringement
Copyright often applies to creative works, such as your logo, images, product packaging design, and listings. Once you create these works (as long as they are original), the copyright belongs to you.
On the other hand, a trademark is about the business itself (ie brand names, product names, slogans, etc.).
If you find that the seller has violated your copyright, follow the same procedures as for pirated notes (stop the letter, file a complaint with Amazon through the Amazon Brand Registry or Report Infringement).
You will follow the same process as for trademark infringement, but when sending a cease and desist letter or completing an infringement form, collect as much data as possible. Your success depends on your ability to prove that you are the original owner/developer.
Threat 4: Patent Infringement
Although the above threats are related to infringements against creative and proprietary information, patents apply to new inventions or inventions and there are two main types.
- Utility Patents the use or performance of the article. These patents are very technical in nature, so they can be expensive and time-consuming to obtain.
- Design Patents protect the nature of the object. These licenses usually take less time to obtain and are cheaper, but you must prove that all or part of the design is 100% original.
You’ll want to treat patent infringement the same way you would copyright and trademark infringement (stop the desist letter, file a complaint with Amazon). The only difference is the extra charge for utility patents where you have to use Amazon’s neutral patent tracking service.
Threat 5: Claims of Intellectual Property Infringement
Intellectual property, or intellectual property, protects intangibles. It’s also a bit of an umbrella term that includes patents, copyrights, trademarks, and others, such as trade secrets or automated processes.
If you have encountered a seller who has made false claims against you, here are the steps to follow.
- Email the seller (with the email address Amazon gave you) and ask them (politely!) to reveal which of their IP addresses you have compromised. Being calm, cool, and collected is key, because your goal is to solve this problem – and quickly.
- Then get more details from them. It is possible that you have compromised their IP address, so get all the information you can.
- Third, if their claims of intellectual property infringement are futile, you’ll need to file a DMCA complaint with Amazon.
Track 6: Fake reviews
Although Amazon has become better at filtering sellers that fill other listings with fake or five star reviews, but it is still a problem that bothers us. A clear way to tell fake reviews apart is if they don’t have a badge displayed; Another is to check the most common language in the list for spam status.
Before you do anything, take a screenshot of any notification you think is suspicious. Time is important, and doing the first thing before you get evidence can damage your case, so find out
For fake reviews, contact Seller Support and provide them with login details and screenshots.
The best way to protect your brand
If the best defense is a strong offense, here are the best tips you can follow to protect your brand before you get a threat.
- Put your logo everywhere, including on the product and its packaging, so that your copyright is covered by US law. It also makes it harder for people to copy and profit from your work.
- Use the barcode provided by Amazon (FNSKU) instead of the one provided by the manufacturer.
- Secure your Seller Central account using two-step verification.
- Consider using other tools that will alert you to suspicious activity, such as changing your description or image.
- Apply an official trademark for your brand and logo.
- Join the Amazon Brand Registry to get your name and services listed and verified.
- Continue with Amazon Transparency, which assigns a unique code to your product.
- Do a few more steps of this directly in Amazon Project Zero, which is similar to Insight and is larger (you can delete listings yourself instead of waiting for Amazon to do it).
- If you are part of a brand registry, you can use gating on your brand or on specific ASINs, which is like digital separation around your brand and products.
This position requires you to be good at processes, but don’t forget about other aspects of your business, such as competitive pricing to attract customers and increase sales. Fortunately, RepricerExpress runs behind the scenes once you place your pricing order, taking all the time you need to protect your brand and stop threats from unscrupulous sellers. Best of all, you’ll get a free 15-day trial when you sign up now, giving you time and money to make your life easier.