How can your customers find your products for sale on Amazon? They are looking for them. How do they find them? By clicking on what they are looking for in the Amazon search bar. This is why Amazon article research is one of the most important aspects of selling on Amazon.
It’s easy to forget that Amazon is actually a search engine and therefore behaves like a search engine. It compiles information and uses many factors to determine which products on the site are higher than others in the search results.
Amazon will always ensure that all products offered to potential customers are relevant to their search. And they do it because, of course, Amazon wants as many sales as possible through its e-commerce platform. That is why it is most important that, of course, these modified products are the ones that increase in the search results.
When someone searches for a specific keyword on Amazon and buys your product, the Amazon A9 algorithm recognizes that the customer found what they were looking for using the first keyword or keywords that they used to search. This means that your product is considered very important and therefore it will appear more often and move up in the search results.
Showcase Your Product As Relevant
The only thing Amazon won’t do is return search results full of irrelevant products because people won’t be customers!
So, you need to present your product as “relevant” and to do that, your product name should be relevant. This is one of the most important factors in your success as an Amazon seller.
However, “relevant” means nothing if it is “relevant” to a search query that a potential customer might enter. Therefore, your product name should contain keywords that are relevant not only to your product, but also to the search terms that your buyer will use on Amazon.
If that sounds confusing, don’t worry, because it’s not as soon as you understand the basics, analyze the topics carefully, and how they can positively affect your Amazon sales when used correctly. correct. Amazon keyword research is the most important task you will do when selling on Amazon.
But do you have a plan to increase your relevance on Amazon?
If you don’t, you should, because keyword optimization is how people will find your products and buy from you. If they don’t find you, you won’t do business. It’s that simple.
What if you are targeting the wrong keywords?
There is no point in adding random keywords to your product listing. Doing this will make your product lower in the search results as it will be considered irrelevant to the buyers based on their search query, so you won’t make any sales. If you don’t make any sales, your rating will drop even lower until you are completely invisible.
How Do You Find the Most Relevant Amazon Keywords?
First, here is a very important tip. Your most important and relevant keywords should appear first in your product title. The reason is that consumers like to “copy”. They will take shortcuts all the time and often don’t read all the product names. Therefore, to make sure that you understand the importance of your product at the first glance, put your main keywords first.
Product type. Features. Size. Colour. Quantity.
You’ll notice that “label” isn’t mentioned here, but that doesn’t mean it’s not important. You should only put your brand name first if your brand is well-known and known to consumers.
The key is to simplify the checkout process for consumers to make it easier for them to buy.
Therefore, the importance of using key research points is evident. But how do you find the best keywords to use in your product listings?
How to do Amazon keyword research
There are a lot of Amazon keyword research tools – more than that – but there are also very good keyword research tools that you can download that are available for free.
- Free Amazon Keyword Research…on Amazon!
This is the easiest and cheapest way to start your Amazon keyword research.
Put yourself in the shoes of an Amazon buyer for a moment. When you start typing a search term into the search field, you will see that the suggestions that appear are automatically completed by Amazon and are a real wealth of keyword information.
For example, searching for “toothbrush holder” returns nine suggestions ranging from toothbrush holders to ceramic holders.
If you are a brush seller, you can find important and relevant keywords in your name, if any, including “bathroom”, “wallpaper”, “children”, ” suction”, etc. How easy it is!
But let’s go further.
Now, this part is not free. However, this will cost you £10 in pay-as-you-go for 100,000 credits (1 credit = 1 article), so it won’t break the bank and is worth using for a better review of your Amazon. subject analysis.
Keywords Everywhere is an extension that you can add to your Chrome or Firefox browser that will show you the search volume and number of keywords. This includes articles that are searched through Amazon, Google, of course, wherever you search online.
So, the same Amazon search that Keywords Everywhere provides actually shows the search volume for each of the previously returned keywords.
Now you can see the keywords that work and even their cost per click (CPC) at a glance.
This data is based on Google search, so you should use these metrics only as an indicator of keyword popularity and combine this method with other Amazon keyword research methods.
In other words, this is another.
- Free Amazon Keyword Research Using Keywordtool.io
Keywordtool.io allows you to research Amazon keywords using Google AutoComplete. Like Amazon autocomplete, you can generate popular and relevant keywords just by typing the product you sell in the search bar.
The free version doesn’t allow you to see search volumes and won’t work with Keywords Anywhere, but it does give you ideas for other keywords you can use in your product name.
You will notice that there is also an “Amazon” search option. This is useful for retrieving keywords from your previous Amazon auto searches.
So, you have two tools that can give you free or low cost Amazon keyword research.
- Free Amazon Keyword Research by Placing Affiliate Products
Have you ever seen a message under an Amazon listing that says “Mostly Buy Together”?
While product-specific keywords won’t directly drive people searching for your product, they will provide insight into the search behavior of customers who may be interested in your product.
The keywords that you can find in this type of search can be used, not in your title, but in Amazon bullet points, product descriptions, and in your keywords (hidden words that you can put in your product listing settings ).
Not all Amazon listings have this section, but it’s worth scrolling down to check.
Now for some additional “payments” for your Amazon article review.
As much as we all love freebies, it would be silly not to use a paid keyword research tool. The data you generate with this paid software will be deep and accurate, so it should be included in your Amazon keyword research plan.
Best Amazon Keyword Research Tools.
Option 1: Sonar by Sellics
Sonar helps you identify the most valuable keywords in your niche, showing your competitors where they are ranking for those keywords and how they got there. This is a lot of good data, so a paid service like this is a requirement alongside the free options available to you. You will be able to see the search volume for the same topic every month on Amazon and all related topics, allowing you to compare yourself to any established competition.
Option 2: Helium 10
The second option is Helium 10, a keyword research tool that allows you to search for any topic and get thousands of related keywords returned in your results. All of these also include specific search volume information.
The software allows you to filter through relevant keywords and compile a bespoke list – your “seed” list (more on that shortly) – which you can analyze to determine which keywords to include. and names. use another place. in your list. So you now have five ways to start your Amazon keyword research.
But what exactly are you going to do with this research and how are you going to use these key words to your advantage?
How to Choose the Best Keywords to Use on Amazon
First, you need to choose your “keywords” using Amazon’s free and paid keyword research tool.
Your “seed keywords” are a small selection of keywords that are most relevant to your product. They are usually short but very descriptive. For example, with the brush holder product, if you sell a chrome brush holder that is mounted on the wall, your keyword could be: Wall-mounted toothbrush holder.
This is your starting point and helps you keep in mind what your potential buyers will really want. From there, you can generate additional keywords using your Amazon keyword research tool and add them to your title, bullet points, main description, and section headings.
You will need to dig deeper to find other important keywords that Amazon shoppers will enter into the search box when looking for your product.
This is where accurate data from paid tools comes in, because you need to know exactly what your customers are looking for and need more accurate data.
When browsing the list of returned keywords, you should always think like a buyer. Ask yourself:
“Should I type this keyword into the search if I’m looking for my product?”
Any keyword that doesn’t match your product should be rejected immediately, even if it’s a popular keyword. It doesn’t matter to you if it’s completely useless to your product. For example, if you find that “dental server” is a popular topic, although it is not related to your dental retainer product, it is completely irrelevant because it is not what you are selling. , which is not appropriate to use in your article.
Even if using that keyword results in a high ranking, people will not buy your product. They’ll be looking for a wall-mounted toothbrush holder, not a toothbrush dispenser, so lure them in with your product under false pretenses, and your rankings will definitely drop. This keyword can be used with hidden or external keywords as it is an additional product.
Remember: your headline is very important and should be related to the product you are selling. Once you have your final list of keywords, put more effort into your product listing.
You should use all the places where you can put keywords.
- Your title
- Bullet points
- Product details
- Reverse search terms
While your title should not read like a sentence and should include only your keywords, your bullet point and product description should read like a convincing sentence so as not to make it difficult for your customers to read. You want to make it as easy as possible for them to buy from you.
By paying close attention to your Amazon keyword research and adding only the most important keywords to your title and description, you will now start ranking for those keywords. However, you will still need to shop first to raise the level even further.
Since most online retailers go directly to Amazon, you won’t be able to do proper Amazon keyword research. Understanding how your customers are looking for products is key to achieving higher rankings and more sales.
Of course, there are other factors that you should consider when creating a successful Amazon product listing. Your keywords are an important part of this, but don’t forget to also consider your images, your reviews and your product price. All of these things should be similar or more attractive than your competition to help you maintain your product rankings after you’ve worked hard on your keywords.
With a good Amazon keyword research system, you can be more visible to your target audience and increase clicks and sales.
So try out the keyword research tools available to you. Combine paid and free versions to confidently search for your Amazon keyword and ensure that you always put your products in front of potential customers on Amazon.