When writing your product listing, how much attention do you pay to write an effective Amazon bullet point? If the answer is “Not many,” RepricerExpress has the simple tips you need to optimize your Amazon product listings. And if it turns out that the biggest problem you have is a lot of interesting points to get into, we will help you.


What Are Amazon Bullet Points?

Next to the image on the product page on Amazon, you will find five points that describe the characteristics or value of the product. They help make it easier to read by reducing walls of text, giving users less information they can use to make purchasing decisions. 

For example, if you’re selling a laptop, you can use bullet points to highlight the computer’s design details, display size and style, weight, and anything that sets it apart from other laptops. Ask yourself what is most important when consumers are browsing and what can help them make a decision. 

Each bullet can contain up to 15 words (maximum 500 characters in each bullet) and should describe the product’s strengths. A good example of this would be to write about the type and speed of your laptop; a bad example would be to write about the accessories that are included (for example, charging cable, bag, etc.).

Ideally, your bullet point should be a five-point summary of your product’s best features or benefits. There are also a few other rules to follow: 

Now that you know how to organize them, it’s time to dig deeper and learn how to optimize them to fit better into the Amazon search algorithm, A9. 

What Amazon did and didn’t do 

When writing your bullet points, there are many things you can do to improve your listing’s visibility and SEO performance.

Do: Review the words to use in the bullet points 

Amazon’s search algorithm (A9) tracks many of your pages to determine where to appear in search results. One of the key factors is keywords, so use the tools available when researching the most effective search terms.

Don’t: Fill your bullet with keywords 

Keyword stuffing happens when you repeat keywords over and over again in an effort to get better SEO. However, this stopped being a practice many years ago, and you will only be punished now. Also, it reads bad for users and you can damage them by doing too much. 

Do: limit your keywords to each bullet point 

Little by little comes down to how many words you should use in each bullet point. For maximum benefit, limit yourself to 1-2 words per sentence. 

Don’t: Ignore keyword optimization completely 

When you’re trying to figure out the last word to keep for your bullet point, don’t neglect to opt for brevity. List about 10 influential words, and see how well they might fit together. If they can’t, let them go. 

Do: list the most important things first 

This part of the process may take a little time, but it will pay off in the end. Visit Amazon and Google your competitors and find out what each other is. You can arrange them on a piece of paper and count how many times each appears in a place in the list of five.

 From there, start filtering by keeping the features or details that appear most often and remove the others. If you see a few pages on the border, keep them now (knowing that some will be cut later).

Finally, compile a list of pages you can use that you find on manufacturer sites, or retail sites. This should give you more tips on how to rate each other. Once you’ve got that, organize your drawing and delete the others. Just be sure to proofread them for spelling and grammar mistakes so they look as professional as possible. 


Final Thoughts 

Amazon bullet points are there to make it easier for the user to read and to help convince customers to buy by drawing attention to the most important features of your product.Although you are not allowed to talk about price in your bullet points, you still need to draw attention to it to show potential buyers how competitive your prices are.

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