When most of them hear the word “Google,” their first immediate thought is a verb. “Google” searches for information online. While searching for the best tips and becoming a DIY health professional in an instant is a big part of the traditional Google experience, Google is much more than a search engine.
In particular, Google marketing plays an important role in the Google ecosystem for businesses and entrepreneurs who want to sell other products and build their brand.
Although not everyone has a Google experience (Google+, anyone?), consumers are turning to Google. Online shopping interface, business owners are starting to pay attention to the great benefits it can bring.
How does Google marketing work? Why are so many e-tailers and entrepreneurs using Google Shopping to sell products and grow their brands?
In this short guide, we will explain what Google Shopping is and why it is important to many different businesses and industries.
What is Google Shopping?
From a consumer perspective, Google Shopping is a unique part of Google, where users can discover and buy products from local businesses and other online retailers. As Google itself explains, “When you use Google Shopping, you are browsing products from advertisers and sellers who have chosen to create their products on Google Shopping.” Accepted customers on Google Shopping are often viewed as superior to brands that may not appear.
On the business side, two stores support Google Shopping: Google Ads and Google Merchant Center. Google Merchant Center is where your product feed lives. Here, you can customize your offer and optimize your product listings to drive more sales and get a bigger share of sales in your company. Having your product listed on Google’s Shopping tab is almost instantly reassuring. Since you need to be accepted on the Google shopping platform, not all brands or products will be listed.
Whether you’re a marketer or a business owner, you can apply for a Google business account, and it’s free to sign up. However, as with traditional Google ads, you can also run paid ads through Google Shopping. With Google Shopping, you can run targeted local product ads or run promotions for products that are selling well. Similar to Google Ads, you are only charged when a customer can click on your product, and there is no cost to list products if they are accepted on the Google shopping platform.
Four benefits of using Google to market as a business owner
- Trust through association
One of the biggest advantages for a brand to join Google Shopping is that your products and services will be seen alongside other big brands (think Walmart and Target, for example) in Google Shopping listings, which provide brands your right. Since Google Shopping is an all-in-one app, the quality of products and brands in the shopping tab is high. Of course, that does not mean that you will sell as much as a large retail store can, but it provides strong evidence for an online store.
- Better qualified prospects
Unlike traditional Google searches, where users may not want to buy anything as a result of their search, when a user goes to shopping.google.com, it’s usually a sign that they want to buy something. at this tim9e or here. the near future. Gaining exposure to Google Shopping can lead to increased sales simply because people using Google Shopping are more likely to purchase products. Not everyone who uses Google Shopping will make a purchase, but in general users are more likely to make a purchase decision than someone who browses through Google Search.
- It was designed with consumers in mind
Another advantage of Google Shopping is that the interface of the Shopping tab has been designed to display product images and good descriptions and make it easier for consumers to compare and distinguish products.
Although the interface is similar to traditional Google Search, Google Shopping is optimized for images and displays product features quickly, especially when using the platform on mobile devices.
For example, if you search for tablets, Google shopping results might look like this.
Here, you can find advanced designs, reviews and other images to help you make the right choice. There are no interruptions or unnecessary steps during the purchasing process for the user.
- The best news and statistics on Google marketing campaigns
Another benefit of Google Shopping is that Google has really invested in creating easy-to-follow reports and metrics when showing Google Shopping ads. Ultimately, Google wants companies to be accepted on its platform to be successful because it means that users are exposed to it.
Although Google Shopping is a new product from Google, it is clear that many businesses are getting high ROI from investing in the platform. Although it is different from Google Ads, the general process is similar to that used by experienced marketers.
Get started with Google Shopping Ads
Google Ads is where your marketing campaigns go, allowing you to plan your budget, manage your content, gain insights, and optimize based on performance.
Setting up and managing marketing ads on Google is very different from creating traditional text ads. With text ads, you create campaigns, ad groups and ads that target your chosen keywords.
With Google Shopping, Google decides when your ad for product offers appears. They measure your listing, site, and sales to determine which search queries are driving your ad. For this reason, creating a marketing campaign has strong similarities with SEO. Google is constantly changing its algorithm to ensure that only the most relevant and quality products appear in its users’ searches, so it pays to invest in doing your best when you start.
Success in Google marketing comes down to three main areas:
- Creativity and optimization: or, as we like to call it, running controls. This covers a lot of ground, including your product data, product images and pricing.
- Bidding: There are many ways to bid effectively and the best methods are always changing. We’ve seen changes in investment strategies that double the return on ad spend for various campaigns.
- Monitoring and Optimization: One of the great things about Google Marketing is the ability to see granular performance data and perform granular optimization. Proper monitoring and optimization can turn a good ad into a successful one.
Of course, there are many things that can be done to succeed in Google Shopping ads, but for those who are looking for another way to drive traffic and sales, it is wise to consider giving Google Shopping a try. .