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A modern customer relationship management (CRM) system is the building block of your business. It’s where teams from different departments (usually sales, marketing, operations, and operations) come together to analyze data, solve problems, and drive the business smoothly and toward its goals. It is important, for this reason, that your CRM platform is user-friendly, reliable and offers the right services to meet your business needs. 

Hubspot and Salesforce are two of the most popular CRM solutions in the market, offering all-in-one CRM platforms that can support small and large business operations. Understanding the features, benefits, and limitations of each can help you choose the best CRM software for your business. 

 

What is CRM? 

A customer relationship management system is a software platform designed to help businesses manage and improve customer relationships.

 CRM platforms collect and store customer information, services and communications in an embedded central database. They can help you plan campaigns, analyze performance, and coordinate customer service, marketing, and sales processes.

 

What does CRM do? 

There are different types of CRM, each serving a different primary service and offering different types of tools. The type you need depends on your business needs and goals. 

CRM tools are organized as follows: 

 

What is HubSpot?

Hubspot is a US-based software company focused on marketing, sales, and customer service tools for businesses of all sizes and at all stages of development. Hubspot has more than 150,000 employees in 120 countries. Its customers include Walmart, GE Appliances and the US Air Force. 

Hubspot offers several popular CRM solutions, including free CRM software and three paid CRM platforms: Marketing Hub, Sales Hub, and Service Hub. Hubspot also offers a content management system (CMS Hub), operations software (Operations Hub), and a CRM company that bundles all five products together at a discounted price. Pricing levels include beginner, professional, and enterprise plans. Hubspot CRM Home costs about $45 per month for the Starter plan, $1,600 per month for the Professional plan, and $5,000 per month for the Enterprise. 

Hubspot CRM is known for its user-friendly design, making it a popular choice for small or growing businesses – and many business owners are finding that they can implement this CRM and -no professionals at work. Hubspot also operates the Hubspot Academy, which offers free online training in marketing, sales and customer service, and the Hubspot Community, a support center and forum where users can ask questions, share resources and connect with international organizations. of industry professionals. 

 

What is Salesforce?

Salesforce is a SaaS (software as a service) company based in the United States that provides business marketing, customer service, marketing, and analytics software products. Worth about $150 billion, Salesforce is one of the largest technology companies in the world, with more than 150,000 customers worldwide. Enterprise Salesforce customers include Adidas, Spotify, Amazon Web Services, Toyota, and Macy’s.

Like Hubspot, Salesforce offers a plethora of CRM products; The three are Marketing Cloud, Marketing Cloud and Service Cloud. In its more than 20-year history, Salesforce has also acquired several competitors and SaaS vendors, including Slack, Pardot, Mulesoft, Direct Target, Tableau, and Quip. The company’s offerings currently include more than 200 products, many of which are products acquired by Salesforce. 

 Like Hubspot, Salesforce offers an educational platform it calls Trailhead. It offers free online training and certification in marketing, sales, operations, design and customer service, as well as a community Trailblazer, a support center and forum where employees can ask questions, share resources and connect with international corporate bodies. professionals.

 Salesforce CRM is known for its advanced reporting and sales forecasting capabilities, as well as the Sales Cloud Salesforce Dashboard, which displays a company’s individual sales pipeline, including the number of leads, who’s strategy any and all conversion opportunities. per life. 

 

HubSpot vs Salesforce: Similarities and Differences 

Hubspot and Salesforce are powerful CRM systems that can improve your customer experience, streamline workflows, and increase profit margins. 

The best CRM software for your business depends on your goals, budget and intended use. This comparison between Hubspot and Salesforce can help you determine which platform is best for your business needs. 

 

Strength 

It is easy to use 

Pricing 

Applications and connections 

Self-organization 

How they’re different: Salesforce users have access to the platform’s code, allowing deep customization for those with technical knowledge. Hubspot provides configuration on the platform but does not provide access to the code.

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