As a seller on a large platform like Amazon, you need a dashboard. This type of dashboard will help you aggregate your data and get an overview of the total sales. In addition, having all the information collected in one place allows you to plan for your future. 

On Amazon, it will matter WHO is selling your product. This type of selling can be different from owning a physical store. With Seller Central, you sell directly to Amazon customers, but with Vendor Central, Amazon will buy your products and sell them to their customers.

But that is not the only difference between these two. This article explains the most important features of Amazon Seller Central and Vendor Central, how they differ, and which one to choose based on your business. If you are a seller on the platform and you do not know what to choose, read this to the end. 


What is Seller Central?

To know the difference between Amazon Seller Central and Vendor Central, we need to understand both. 

As we said before, every seller should have an interface to manage their own work on Amazon. Amazon Seller Central is an interface that allows sellers to monitor and develop their business (of course, with a business account). This dashboard is used by customers who want to market and sell their products directly to the platform’s customers.

Basically, Seller Central is a marketplace for other Amazon sellers, and they are responsible for managing the account. 

Amazon has a seller account and a seller account. You can get research tools, marketing planning, and other features for a monthly fee and expertise. As a business owner, it is important to know the details of what is going on in the business. But how do you process an order through Amazon Seller Central? You have two main options here: 


Advantages and Disadvantages of Seller Central 

As a Seller Central user, you will be given many options. But it may not be for everyone. Here are some pros and cons of this interface that you should know: 



Open to anyone: Regardless of the size of your business (or how much you sell), you can get an account with Amazon Seller Central. This account can be anyone or professional. Many companies choose professional models so that they can analyze their market. 

Flexible logistics: all sales, shipping and logistics are under your control. Additionally, you are responsible for responding to customer messages and helping them with their feedback. It gives your buyers a sense of humanity and they won’t want to talk to a robot. 

Suitable for business analysis: As we mentioned before, Amazon Seller Central provides analysis for its users. This means you can see your sales rate, return rate, feedback, and more. This is especially important for beginners.



Complex sales process: In Amazon Seller Central, the seller is responsible for the entire sales and marketing process. Not everyone has the resources and knowledge to do this. 

Difficult to learn: For new users, using the platform to analyze data and target sales may not be easy to understand. This can take a significant amount of time. Time you can put up for sale. 

Fulfillment Fees: You, as the seller, pay fulfillment and shipping fees to Amazon Seller Central. This can limit the ability to sell cheap products. 


What is Vendor Central? 

Like Seller Central, Vendor Central is a web interface. In this interface, “you” are the seller and supplier. You sell on Amazon, whose platform sells to its customers. To register with Vendor Central, you must have an invitation. If you use this interface, your products will have the phrase “supplied and sold by Amazon.com” on their description page. 

Direct sellers and distributors often use Amazon Vendor Central. Startups can start with Seller Central and build demand for their products early enough to get Amazon to buy them in bulk. 


Advantages and Disadvantages of Vendor Central 

Although Vendor Central gives you customer confidence and can help you generate more sales, it has its problems.



Customer Trust: When customers find that Amazon sells and fulfill their purchases, they immediately trust the system. 

Marketing and content approved by Amazon: All your marketing and content on Amazon Vendor Central will be approved by Amazon. It helps you a lot, especially if you have no marketing knowledge.

It’s easy to use: As a seller on Amazon Vendor Central, your main focus will be on fulfilling purchase orders, billing, and avoiding chargebacks. Amazon pretty much covers the rest. 



Software requirements: Even minor problems with security or system configuration can put you in trouble here. Amazon has stringent logistics requirements and expects employees to follow them all. 

Amazon Price Adjustments: With Vendor Central, Amazon adjusts all prices, so you have nothing to do with your profit margin.

Lack of diversity in sales channels: Some companies like to have multiple channels, but Amazon is the only one that buys many products on the platform. If one day Amazon doesn’t buy from you, your business may fail.


What are the main differences between Amazon Seller Central and Vendor Central? 

Both of these options will help you as a seller on the Amazon platform, but depending on your business type and your assets, you can only choose one. This is the difference between Amazon Seller Central and Amazon. Vendor Central: 


Decide between Seller Central and Vendor Central 

Now that you know the difference between Seller and Vendor Central on Amazon, you’re probably wondering which one to choose. It totally depends on the type of business you have and how you plan to expand it. First, it’s important to note that new businesses with a few products can benefit greatly from Amazon Sales Central. This interface gives you data and analysis, which is exactly what new people need to increase their business and sell more. 

As your business grows, so does your marketing and branding. So, it may be time to switch to Amazon Vendor Central so that you can access its A+ vendor products and content. Remember that there is a 39.99 fee that you must pay. When you migrate to Amazon Vendor Central, you need to make sure that you can track all of your inventory requirements in a comprehensive and efficient manner. After all, you don’t want to be accused! So, if you don’t have the time or the foresight, it’s better to wait a bit before entering Vendor Central.

 The ultimate goal of any business (including online ones) is to increase sales and make more money. The choice between Seller Central and Vendor Central is yours. Look at your business and your strengths, and choose the one that works best for you.

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