As a new or experienced Amazon seller, you probably want to start your business on the platform soon, selling different products and finding other types of benefits. But we all know that Amazon is very focused on providing the best customer experience, which can pose a challenge for sellers. One of those challenges isn’t reserved for a limited-edition brand like Nike. Many retailers are interested in selling Nike products because it is a sought-after brand and many stores offer great discounts on its products. So it’s a big opportunity for sellers.
If you want to know how to become independent at Nike, you’ve come to the right place. This article will provide step by step instructions on how to sell Nike products on Amazon.
Why does Amazon block certain brands?
In 2016, Amazon began banning brands on a large scale. Suddenly, retailers who want to sell famous brands like Nike, Adidas and MAC Cosmetics have to go through the approval process. Since then, sellers have been required to provide documentation and prove their eligibility to sell closed brands or brands on Amazon.
As with most things, Amazon has not given a clear answer as to why they did this. And obviously, it has to do with counterfeiting and product quality issues in the market. Therefore, instead of waiting for consumers to file a complaint and spend a lot of resources investigating the case, they decided to solve the problem from the beginning. Brand restrictions allow Amazon to impose requirements on the supply chain before problems arise, and are a great way to combat false consumer complaints.
Is Nike Brand Available on Amazon?
Unless you are an experienced seller who sells on Amazon, you will be free from Nike to sell its products.
Sellers who have been active on the platform for a long time can get automatic approval and start selling Nike products immediately, but it’s a little different for newbies.
How to Know If You Are Restricted on Nike Brand?
Before you do anything, you can check if you are stuck with Nike. There are two simple ways to do this:
1) Use the Amazon Seller app
If you have the Amazon Seller app on your phone, you can use it to check Nike brand restrictions. Search for the product’s ASIN number, and if there’s a gray icon that says “Confirmation Required” on the product’s search results page, you’re off. You can see these requirements if you click on the blue button “Ask” directly on the page.
2) Use your Seller Central account
You can also check if you have been blocked from Nike through your Seller Central account. First, log in to your account and go to products > add products. Use the ASIN of the product you want to sell and click Search. On the next page, if there is a blue “Add to Sale” button instead of the “Sell Your Own” button, you will start to release from Nike.
How to Get Approved to Sell Nike on Amazon?
There are two ways to avoid getting stuck in restricted brands/categories (like Nike) on Amazon: you can go through the process yourself or get help from experts. Both methods are explained below.
If you decide to go through the preparation yourself, you must first gather all the necessary materials. When you browse Nike products in your Seller Central account and the blue “Add to Sale” button appears, you can click that button to see exactly what needs to be unblocked at Nike. To make things easier, you must have the following two requirements:
- Your account must be active on Amazon and have good selling metrics
- Invoices from authorized distributors show 10 units of product in restricted form.
You must have one of the following items to redeem directly from Nike:
- At least one purchase invoice from the manufacturer or distributor; Where
- A letter from Nike gives you permission to sell their products.
Obtaining the purchase invoice from the distributor is the easiest way. After selecting a billing option, additional requirements for submitting your payment will be displayed. Remember, your invoice must be current, your name and address must match your Amazon account, and the invoice must show at least 10 units of the same product.
After uploading the required documents, you can submit your request and wait for Amazon to respond. If this method seems too difficult for you, there is another option.
You can log out of Nike with the Amazon Sign In service! OABeans is one of the trusted companies that provide drop shipping services in various Amazon markets like US, CA, UK, FR, DR, JP, MX, and UAE. All you have to do is select the termination package you want, provide account information, and wait for OABeans to do the work!
How Long Does It Take to Get Ungated in Nike?
Once you submit your request to Amazon, it usually takes them 2-3 business days to get back to you. Getting permission from Amazon to sell Nike products is a great opportunity for your business because all brands will be unlocked once you are not associated with Nike. You can sell everything from Nike shoes to clothing, accessories, backpacks and more!
Freeing yourself from Nike may seem confusing the first time you read about it, but the hard work will pay off when you can sell valuable brands/categories. Even if you don’t feel like you can do it yourself, there is the option of Amazon’s restoration service. Other sellers can’t sell Nike, but as you spend time and effort, most of them fail. This means less competition and more value, so don’t give up!