The Amazon Algorithm is an efficient search engine that reads, analyzes and analyzes data. This research process determines the best product for the customer’s query and the most relevant to the customer’s search. Therefore, sellers will need to optimize the Amazon listings to recommend the top products based on the customers’ search needs. If you want to learn more about Amazon FBA listing optimization and improve your Amazon listing, follow this article to learn how Amazon listing optimization works.
What is Amazon Ad Optimization?
Amazon product listings are a way to update your product pages to improve your search visibility.
Also, you can also improve the click-through conversion rate, which will eventually lead to more sales for your store.
Listing optimization includes keyword searches, listing text optimization, and product image optimization. This promotion is made so that you can get more reviews.
List optimization is one of the most important tools an Amazon seller should use to reach potential buyers. Here are the main ways to promote a product:
- Search terms: search for topics and colleagues
- Content: product information, text and images
- Reviews: Customer reviews and requests.
Why is Amazon listing optimization important?
Amazon FBA inventory optimization is done to achieve multiple strategic goals. One of those goals is conversion. A flawless advertisement that uses the best photos, and the best text will be more effective in converting consumers. Reconciliation is achieved through consent. Even if you run a paid campaign promoting a product, sending qualified traffic to a product page that doesn’t agree will cost you money.
The other part is just technical and even rudimentary. To have a chance to convince the public, consumers must find us. In Amazon, like any other platform you can think of, there is a search engine, and where there is a search engine, specific actions can improve our organic positioning. Amazon listing optimization is done to improve the position of our product pages, so it is important for every Amazon seller.
Everything You Need to Know About Amazon’s A9 Algorithm
Amazon’s A9 algorithm is like any other search engine. It collects and analyzes all data from the platform. Whenever a customer searches for something or types something into the search engine, Amazon provides them with product options that it thinks are relevant to that query. In short, the A9 algorithm matches products to customers’ search terms. The most important results appear first.
How does knowing this help Amazon sellers?
Amazon has not revealed the exact calculations behind its algorithm and how they rank products. However, there are a few key factors that play a very important role when it comes to search results. These things revolve around two broad topics: SEO importance and marketing efficiency. Unlike Google or any other search engine, Amazon is a market. Therefore, selling plays an important role in the organic search quality of your product.
As mentioned, there is not much information about the A9 algorithm, but we have identified a few factors that play a very important role in your conversion and trading success. These are:
- Parent product
Parent Product is a great built-in feature on Amazon that displays variations of a single product on a single page instead of displaying them in other listings. T-shirts that are similar in different colors are examples of parent products. Products with many options are superior and increase the chances of purchase.
- Importance of matching text
The ranking system takes into account keywords, descriptions and even bullet points to see how your article ranks for a given search term or topic. Writing creative titles with rich keywords can increase your chances of getting high quality ads.
- Speed of sale
Dollar volume (number) and number of items per transaction (number) are important factors affecting Amazon’s ranking.
- product availability
Algorithms monitor your product availability and your rating will be lowered if you are out of stock. To avoid this, try not to age or damage the goods.
Your products need to be priced well to have a chance to rank high on Amazon. Amazon
- Fulfillment by Amazon
By using Amazon FBA (Fulfillment by Amazon), you will increase the chances of winning the Buy Box and getting featured customer positions, thus increasing exposure on search pages.
Other important factors include advertising, customer reviews, high quality images, promotions, A+ content, brand name and manufacturer, and product type.
How to improve your Amazon product listing?
So we know that Amazon uses an algorithm that it has not explained much about. We know that it shows product positioning in search results and that we can extract valuable information about them by looking at market dynamics.
Now we will move on to the practical part. Here, you will find important Amazon listing optimization guidelines that will help you improve your presence in this huge e-commerce. We will also give advice that will help you know what you should and shouldn’t do.
- Choose important keywords
Amazon has a powerful keyword tool that shows the most popular search terms among its customers. You need to use it to quickly and easily identify keywords and phrases that are important to your product listings.
You can compile a comprehensive list of articles by typing various keywords and phrases into the Amazon search box and typing suggestions in the drop-down menu. When compiling your list, consider long-tail keywords (specific keywords with low search volume and low competition) and short-tail keywords (broad searches and high search volume and more competition).
- Increase product search terms
Product search terms are keywords that help you create engaging, readable content for product pages while ensuring that Amazon lists all relevant keywords. To optimize your search terms, try to include only common keywords, including acronyms, abbreviations and alternative names for the product.
You have less than 250 bytes, so stay under the length limit and lower unnecessary characters. Ignore punctuation marks such as hyphens, colons, etc., separate words with spaces only, and do not include stop words such as “a”, “an”, “na”, etc.
- Select a product type
Customers looking for products in specific areas are directed. This is why it is important to always choose the right type of product. For example, if you are selling rugs, you should highlight the “rugs” section, not just the “beds and carpets” type, which is increasing. If you choose a pre-defined area of the platform, do it right.
- Choose a valid product name
As we told you earlier, the product name is an important place to attract customers. But how can we make it effective? Include as much relevant information as possible. Amazon recommends this method:
Brand + Sub-brand + Model Number + Filter + Product Description + Characteristic Details (eg Color, Size, etc.)
The product name should match what’s on your product’s physical packaging, be about 60 characters long, and contain the minimum information necessary to identify the product and nothing else.
It’s a way for users to get all the product information at a glance and it’s better than other products that don’t have a full name. In addition, the title is also a good place to include the keywords that are best for your business. Don’t forget this!
- If the product is multiple packs, state the number
- Use the right keywords to ensure your product appears in front of relevant prospects
- Make the first letter of each word
- Use numeric values instead of spelling numbers
- Memorize all the words
- Add special details, such as free shipping
- Use special characters or HTML tags
- Add a great message
- Don’t forget key features or benefits
Use bullets to highlight your product’s features or benefits. While it may seem like a large amount of information can be very obvious, this is a critical step when it comes to Amazon listings. You have up to 5 points to convince your customers to buy. Our advice is to define and highlight the different features of your product.
It’s best to keep your bullets under 1000 characters, start each bullet with a capital letter, and write in sentences (no punctuation). Include any information about promotions and pricing, and be sure to follow the rules and policies on the product description page.
- List the important features of your product in the first two points
- Use only five pages
- Add a call to action
- Create the first letter of each bullet
- Use fewer words but don’t overdo them
- Include shipping or support information
- Include time-sensitive or personal words such as “sale”.
- Use special characters or HTML tags
- Also important: Product details
And somewhat in the same line, product description. If you want to place your product well in Amazon, do not forget to specify its technical quality. As we told you before, do it in a way that is beautiful and pleasant for the customers. For example, create a story around your product. Or talk specifically to your audience, explaining how they can use it.
Use detailed information about product characteristics and usage, including brand name, size (such as display size), material type, and other important details such as color, size, etc. packaging and statistics.
- Highlight important features
- Make the first letter of each sentence
- Check for grammar and spelling errors and correct them
- Give page breaks when writing a new paragraph
- Use HTML tags, symbols or special characters
- Enter an email or web address
- Use a time-sensitive or personal term such as “this year’s outstanding sale”.
- Use professional images
We are not talking about studio photography, but high quality and eye-catching images that bring the product as close as possible to reality. 5 or 6 images are considered good on Amazon. Numbers are suitable for uploading shots from different perspectives, descriptions of products or products in action. Here are some helpful ideas about images:
- They should be 1000 × 1000 pixels.
- A neutral background, such as white, is often the most effective type of image.
- It is recommended that the stock should be 85% of the center (not too much base and the stock should not be small).
The image should match the product description in size, color and accuracy. The product should be recognisable, taken in good shape, focused and light.
- Use only JPEG (.jpg) format.
- Set the resolution to 72 pixels per inch and a minimum size of 1000 pixels for the longest part.
- Add information about the value of this product
- Make sure the image is large enough to load
- Add logos, text or watermarks to images
- Add a background to the main image (good for the other two images)
- Show different views of the product and the main image
- Don’t refresh the product page
It is not recommended to create different product pages for the same product in different sizes and colors, for example. You should always make it easier for the buyer, by reducing the number of searches.
- The more reviews, the better
Encourage your customers to leave reviews as often as possible because positive feedback can improve your sales significantly. Some autoresponder tools like High5 make the process much easier.
The best tool for Amazon SEO
Given the continuous evolution of the platform and market created, many tools now cover the main entry points on the page for each product sheet. Most of them focus on finding keywords that are relevant to important aspects such as price and competitive position, overall product quality or group optimization. The best tools for Amazon listing optimization are:
1) Keyword Tool for Amazon
Keyword Tool is one of the best SEO tools from Amazon that is effective for keyword research and optimization. Its use is simple and intuitive; Just type a keyword into your search engine and it will return results for the keywords that are related to the highest search rankings of the day. The tool displays two sub-areas focused on thematic results; one immediate panel with the results of the keywords found and another customized with the ones you choose, allowing you to download the file.
Apart from the important first step of choosing keywords and focusing more on managing the products themselves, Sonar provides not only a comprehensive search for keywords related to certain niches but also provides useful information on the most relevant products. . This tool has an algorithm that collects the movements of Amazon and obtains results by analyzing the database of more than 30 million user queries and where it provides the search volume through its search criteria representative with a 5-bar system.
3) AMZ Tracker
If your main concern is improving conversion rates and effective keyword research, AMZTracker is a good choice. Among its resources and as part of the general analysis of Amazon search, it offers useful keyword suggestions that complement your niche, allowing you to create space while offering new related suggestions and to spread the spectrum. Another function of this tool is that you can keep track of your competitors by analyzing the level of related products, the evaluation characteristics, both positive and negative, and the level assigned to each of them. these things are sold.
An Amazon listing collection tool whose main function is a comprehensive global market analysis, comparing your sales figures with automatically selected competitors. Its keyword research option provides you with a list of relevant keywords for search terms related to your niche, in addition to being able to download the results obtained in CSV format. As part of its search, it offers options such as searching for niche-related terms or global products. However, it does not provide accurate information on the search volume for each term.
5) Helium 10
Helium10 presents itself as a powerful tool for optimizing keyword research and competitor analysis. From finding a niche or business-related topic to getting results and buying process, it all comes down to numbers and value proposition for your ad.
It has up to 13 tools to optimize SEO decisions, “all in one” to drive two product reviews by niche (Inspection and competition, business processes, keywords, etc.) and part of the management by such a file. such as product optimization, product security, return management and inventory.
How to list new products on Amazon?
Before listing a new product on Amazon, note that you should only do so if you are selling your product and you are the first person to sell the product on the market. Below is a step-by-step guide to creating a new listing on Amazon:
- Log in to your seller’s central account and click “Setup”.
- Click “Add Product” from the menu that appears.
- You will be redirected to a new page where you can add your product.
- Here, you can choose between choosing an existing item (by searching the Amazon catalog) or adding a new product that is not sold on Amazon.
To start selling, you will need to fill in the data format or the characteristics (list) of the product and the information below:
- Product identifiers (GTIN, UPC, ISBN, etc.) so customers can identify the exact product you are selling.
- A SKU is an identifier that you create so you can easily identify and track this product in your inventory in Seller Central.
- Provide details such as price, product level, quantity available, shipping options, etc.
- Keywords and search terms to help customers find products when they search for them in the Amazon search engine.
Amazon also offers the right to register a trademark if you want to sell your products with a registered trademark. This service is free and gives you more control over your brand’s product description page. Trademark registration requires information to be used:
- Subject – A maximum of 200 characters with capital letters and the first letter of each word.
- Image – It is important to upload images at different resolutions (mentioned above) to get the best quality.
- Variations – You can store different colors, flavors, sizes, etc.
- Key words are key phrases that describe key features and benefits.
- The best deals can be found on the details page, which you can buy now (“buy a box”) or add to your cart.
- Other offers include other sellers who offer the same product, but with different prices, shipping options, etc.
- Description – You should use keywords that make it easy for customers to find your product when searching on the Amazon search engine.
If you are an Amazon seller and want your products to appear at the top of the list every time a customer searches for them, you need Amazon listing optimization.
You can create the best name for your product by using different keywords that will help your product appear at the top of Amazon search results.