When you search for Amazon’s online clearance deals, you can find great deals on a variety of toys with amazing value. But if you know Amazon’s rules and restrictions well, you may know that it is a closed domain, which means that not everyone can sell toys on Amazon. If you are wondering why toys are blocked on Amazon and how the toy unlocking process works, follow this article.
What does withdrawal from Amazon mean?
Like any other e-commerce platform, Amazon has its set of rules and restrictions for selling products in different categories. In general, there are two types of products on Amazon: open and restricted. Open-source products are items that can be sold without approval from Amazon. Once you’ve created your Seller Central account, you can start selling in the open section.
On the other hand, there are restricted or closed products such as toys and games, collectible games, Kindle apps, and food and beverage products that require approval (not restricted) before they can be sold. So, no restrictions on Amazon means getting the right to sell banned/restricted products.
Why does Amazon restrict children’s toys?
Toys are delicate products and since anything that happens to them can lead to an unhappy customer, they are banned from Amazon. Besides that, poorly made toys can be dangerous especially because of the construction materials.
It should be noted that Amazon bans toys and games in the fourth quarter of the year – during the holidays in November and December – regardless of the type of toys or the experience of the seller. This is done mainly to reduce the sale of fake products.
How do you know if you’re stuck in the toy department?
The easiest way to find out if you’re stuck in a toy category on Amazon is to try adding the product you’re trying to list to your Amazon seller account. So, follow these steps:
- Open your Seller Central account and click on Products.
- Select “Add Product”.
Research the products you plan to sell.
If the product is banned, you will see the button “Add to Sale” and “Show limit” below it.
In this case, you need to free yourself from the toy by following the instructions given in this article.
In addition, Amazon starts sending emails to all registered and new sellers in August every year. If you are an Amazon FBA seller, you can skip the instructions as they are for fulfillment sellers. However, it is a good idea to include Merchant Fulfillment in your Amazon sales plan.
According to these guidelines, as a successful seller, you must present yourself as a top Amazon seller. This is done to ensure that you are responsible for the quality and delivery of your products.
How do you get uncategorized in the toy category on Amazon?
The main reason why Amazon puts restrictions on different categories such as toys and games is to ensure product quality and customer satisfaction. Therefore, Toys ungate asks you to confirm that your seller account is in good standing.
After making sure that your account is safe, the next step to avoid being locked into toys is to seek confirmation from Amazon. To request a license, you must go to your reseller’s central account, follow the 3 steps described in the previous section, then:
- Click the “Add to Sell” button.
- Click the “Request Confirmation” button.
- Fill out the “Request for Sale” form.
- Provide other documents requested by Amazon
Keep in mind that there are certain documents you need to provide to successfully redeem toys on Amazon. These include:
- Meet the required performance goals:
- Rate of bad order: <1%
- Return rate before doing so: <1.75%
- Late shipping rate: <4%
- Ship quantity of product required:
You may have picked up some products from November, but they won’t be in the Toys and Games section. This is done to ensure that you can meet the requirements without fail.
- Additional documents included:
- Company Name
- Business License
- Vendor ID
- Email address
- Phone number
- Product list
- List the ASIN for the toys you plan to sell
- Photographs and product manuals support, including all relevant safety information, approval marks, small parts, and choking hazards.
- Test reports from CPSC-accepted laboratories
If you’ve been an Amazon seller for a while and built a good reputation, you can request and get automatic approval to get banned from Amazon Toys. If you successfully get through the automated approval process, you will receive an immediate response indicating that your request has been approved.
How long does it take to release it in the toy department?
Depending on the age of your account and the performance of your sellers, it can take anywhere from a few days to a few weeks to be released on Amazon Toys. Some users even claim that they were released within 48 hours of submitting their request, some claim that they have not received a response from Amazon.
What do I do if I’m not ready for a toy?
It is not unusual for Amazon to reject your first request. It is a well-known fact that most sellers do not respond to initial posting requests.
If this happens to you, try to stay calm and contact Amazon Seller Central to find out exactly why you were rejected. After that, you can focus on those subjects and when you are satisfied that you have fulfilled all the requirements, you can apply again.
If you don’t want to go through the whole process, you can use Amazon’s checkout service. These services are not free, but at least you can trust the experts to handle the toy removal process on Amazon.
Selling off-brand and branded products on Amazon has many advantages. These categories are less competitive, which means more sales and revenue for your business. Although it may not be easy to fulfill all the requirements to avoid being banned from Amazon, it is worth trying. By understanding all the requirements and following the instructions in this article, you can enjoy selling toys on Amazon without any obstacles.