I remember at least 15 years ago when something called PLR content was created. At that time, PLR consisted mainly of articles. It quickly became a tool for online marketers and bloggers as it solved many problems. Best of all, it has greatly reduced the time it takes to write a report.
Back then, before blogs existed, the practice was often called news sharing. Companies must write and publish their articles on their own site in a dedicated section. These articles will then be published on hundreds or thousands of news banks (also called news distribution sites) so that other site owners can publish and share the content.
Today, PLR content is everywhere and used for more than just articles.
What is Private Label Rights (PLR)?
If you don’t know, these days PLR content can take the form of:
- Blog post
- People who make plans
- List of notes
- Job listing
- A sticker
- Electronic books
- Of course
- Website design
- And all sorts of other things
PLR works like this. The original content creator develops blog posts, planners, videos or anything and puts them up for sale. Anyone who wants to buy PLR planners, PLR blog posts, PLR printables, etc. can do it.
Content often comes with a license (for which you may pay an additional fee) that allows you to sell or give away what you purchase. You can:
- Sell it as is on your site, Etsy, Amazon or other sites. (Which most people do.)
- Offer it as a Discount Gift, Customer Gift, Bonus, etc. Use it for yourself.
- Change it and resell it. (Which most people don’t.)
Is it legal to sell PLR?
Yes absolutely. As mentioned above, you may have to pay extra for a business license, and there may be a restriction or two on the process, but it’s legal. You can sell PLR as is.
So what does this have to do with PLR?
You remember I was talking about the origin of PLR articles and other things. ? What started to happen with these directories was that they were full of people uploading the same content.
So, for example, when someone comes to the directory looking for information about the best marketing methods, they find a search results page with the same PLR keyword and that keyword is uploaded by many marketers.
Needless to say, it is frustrating for both the searcher and the record holder. Eventually, the directory started blocking members from uploading PLR articles. They started implementing software that checks articles to see if they have been published in other journals.
Why? Because PLR newsletters are full of marketing and they are not very useful.
We have come around to other PLR models today.
I can’t tell you how many customers complain that they bought a digital product from one website, then bought another product from another site only to find out they are the same.
Because many people who buy PLR return it without any changes (perhaps giving it a new name or updating the color of the cover), customers are angry. Etsy fills the same digital content that is recycled from seller to seller.
A woman (a seller) was very upset recently saying, “I bought all the PLRs I could find and put them on Etsy as fast as I could, but none of them every sale.” [Citation] It doesn’t change a thing. It’s not good.
How to sell PLR the right way
If you can’t sell PLR yet, what does it mean? I mean, if you have to reproduce something, does PLR have any value?
Of course it is!
In my opinion, online entrepreneurs have the wrong idea about private label content. They have a very narrow view that leaves a lot of money on the table.
Returning to PLR and using your purchases seems to be the only way to make a profit. There are many others! I know, because I used to do the same thing you did in the past.
But something happened to me. When I buy a Private Label Licensing (PLR) product, made for you (like a planner or blog or ebook setting, etc.), I use it for just that purpose.
Why did I do this?
Practice, I think.
So I started going through some of my PLR with fresh eyes. Kind of like when you buy a Lego tent, you know? You can use these bricks for any kind of purpose, even if the set is intended to be a castle (or whatever).
I want to find out how many products I can create using the content and ideas provided by PLR products.
That’s when I discovered that PLR is a playground for marketers, publishers, and content creators who publish on demand (POD).
By the time I finished researching, I had found 25 different printable and/or POD products that I could make from.
In my opinion, this is a great way to sell PLR
and get the most out of it.
Instead of selling a PLR ebook as an ebook, break it down. Create an organizer
- Make a list by content
- Make a to-do list
- Create .svg graphics for print-on-demand (POD) products.
- Create real POD products and sell them for yourself
The list goes on and on and you will end up making a lot more money as you turn PLR ebooks that thousands of other people are selling too.