Writing reviews for your blog or website has been a proven business strategy for decades. Although this method is still a unique way to earn money or affiliate services, it has been misused by bad marketers (like many other marketing methods).

 A few years ago, Google decided to take action to manage reviews that did not provide a correct or accurate description of the product or service they were writing about. Many bloggers and affiliates have not batted an eyelid and continue to create negative or misleading reviews.

 Now that the most powerful search engine has entered a new update to the Google Review policy guide, customers are starting to notice.

Before creating another search, make sure you understand what Google is looking for.

 What does Google search policy say? 

Introduced in April 2021, Google’s search guidelines reflect a number of important factors that they believe work together to create fair and unbiased searches with complete and useful information that consumers can use.

Because Google has received buyer feedback on content that is lightweight in many reviews, it has decided to reward reviews that provide more intent and options.

Here’s what Google includes in its search policy: 

Google introduced these two new product review best practices in December 2021: 

Both the retail, e-commerce, and affiliate world stood up and took notice when Google recently released an algorithm update that included review standards. 

Will my review be penalized if I don’t follow Google’s review rules?

Not really. Google says that reviews that follow their guidelines will be rewarded with higher rankings.

 So your review page that doesn’t follow Google’s review standards won’t be downgraded, but other reviews will rank higher than you. So you’ll get the same results… less ranking for pages that don’t meet Google’s review standards.

 How can affiliates write unbiased reviews and still get work?

Google also provides advice/guidelines for affiliate marketing in general. 

The main reason Google doesn’t pay much attention to affiliate programs is that they promote negative thinking. Affiliates want to get work, so they have to keep the affiliate product in the best possible way.

 Google warns about:  

After all, who wants to read the exact same book on every site Google clicks on? Is it worth it? It’s not! 

What would you do instead? Google says: 

 As a partner, I understand. You want to get a job and you don’t want to put the products that you associate with.

 What can you do to be fair and impartial without losing business? Try that: 

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