Do you know how you talk to certain people every time you hear their names? One of them for me is Cindy Bidar. The name immediately comes together: easy soap, worry-free wound, simple technology.
I think that after reading this article from him, you will agree that he has his own method that allows him to break down complex topics in an easy-to-understand process that anyone can follow. Love this article on how to make funnels work for you.
For many people, the word “funnel” is confusing and scary. You can imagine a series of steps, with each action triggering another email or text or turning on an ad. If it hurts just thinking about it, you’re not alone.
Maybe you’re put off by secret-sounding acronyms. AIDS? TOFU? PCI? What does this mean and how does it affect your business?
Or maybe you’re a creative, relationship-oriented entrepreneur and you’re worried that the trap will make you pass off as automatic in appearance or even in practice something. It sure doesn’t fit your brand!
This is the thing.
Funnels are nothing more than a tool for
help you serve your customers.
You can make them whatever you want them to be.
You can use a simple funnel to turn visitors into subscribers and subscribers into enthusiasts…no dishonest or expensive, hard-to-use software.
Here are five useful lead-generation tools you can use right now.
- Web tunnels encourage your community to show life
Live webinars are a proven method for selling everything from courses to software to training programs. You can find many methods online on how to organize your webinar for maximum impact, but one thing everyone agrees on is that if your attendees aren’t showing up live, they might not watch your entire presentation.
This is where a well-designed webinar channel can make a big difference. This is how it works.
First, welcome everyone who signs up for your program. Tell them a little about yourself and what they can expect to learn from your webinar. Give them a link to visit and ask them to add a reminder to their calendar.
In the days that follow, give some insight into what is to come. For example, if your webinar is about blogging and attracting search traffic, you can provide excellent SEO stats and a promise to reveal simple search terms in the webinar.
If you have testimonials from your webinar, be sure to share them in your email. Social proof is inspiring and can be the difference between someone deciding to show up live or watch a movie.
Finally, send lots of reminders. No matter how much they want to attend, your subscribers are faced with many distractions that threaten to drive them away. Make it easy for them to join live by sending a series of three email reminders. One email each the night before, the morning, and an hour before your webinar will help increase attendance.
- Promotional content invites visitors to dig deeper
Writing a news blog. It provides the solution your readers are looking for or gives them a new way to think about an old problem. You have developed your SEO skills and are expecting a good increase in traffic when you click to publish.
But now what? What would you tell your readers, many of whom are new to you, to do after reading it? If they just read your message and hit the back button, their chances of coming back are slim. There is a lot of competition for our time and attention.
Give them the next step with content promotion, and you’ll get a new subscriber and someone who can get more than one hit on your Google listing.
All you need is a brief checklist, a worksheet or equipment guide to submit, and a registration form at the end of your mailing. The welcome email provides a download link to your freebie, and the next three to five emails provide tips and more information on the topic.
This simple email funnel allows you to build relationships with your blog readers. Instead of expecting them to come back “one day”, you can contact them through your regular email to continue the conversation.
- Research calls can complement your teaching program
Every coach knows the frustration and disappointment of a discovery that doesn’t show up. In some periods, no-shows and last-minute cancellations can reach 30% or even 40%. Talk about a waste of time and energy.
What if you used your messaging space to interact with potential customers and encourage them not only to come to the call, but to come ready and willing to talk to you? A simple tracking system can do the trick.
To get started, you’ll want to change your discovery call workflow a bit. Ask potential customers to sign up for your mailing list before giving them a link to your calendar for booking. Then schedule a few “get to know you” emails to help them prepare.
Ask yourself what makes your most successful calls. Do your customers have questions to ask? Do they have any stats to share with you? Do they have a clear vision of what they want to achieve?
In your email space, encourage customers to gather information or formulate questions that will help them use your time together.
Be sure to include testimonials from successful clients. What did they gain from your help? Showing them to potential customers can increase your engagement rate and help you fill out your training program.
- Interview questions provide personalized insights to each subscriber
Interactive questions engage your site visitors by helping them solve problems or achieve goals with personalized suggestions.
There are many tools to help you create quizzes, such as Thrive Quiz Builder, but the real magic happens in email tracking. This is where you can talk to your subscriber directly. Based on the answers they provide to your questionnaire, you can tailor your message and even your product offering to meet the unique needs of each subscriber.
This type of targeted information serves your community by providing the right support and resources at the right time. You don’t flood their inbox with offers that may – or may not – be relevant and hope that something clicks. You know exactly what they want, and that makes you a hero.
- Free trial forms invite visitors to try your subscription or software for free
Team site owners and software developers face unique challenges. Even if you know your offer is amazing, it can be difficult for customers to commit to repeated payments.
Enter the blank case.
For anything more than an email address, skeptical buyers can take advantage of your subscription for a few days or even a whole month or more. In fact, during this time your job is to show them the biggest benefits of being a member. This is where your email address comes in.
Schedule frequent emails (I recommend daily) that highlight all the features of your offer. Show the testing team around so they don’t get lost or discouraged. List your most popular resources. Remind them to introduce themselves to your community and share their successes.
In other words, make them feel at home.
You can see that none of these spaces are complicated. They don’t require you to learn a new language to create them, and they don’t modify your country in any way.
However, they all have one thing in common: they all start with a signup page linked to your email marketing platform. This simple design is at the heart of any leading tunnel, but for most of us, even if it is difficult to get started. If you’re a self-proclaimed technophobe, you won’t get any judgment from me, but I’ll give you a helping hand.
For less than the cost of a few Mocha Frappuccinos at your favorite cafe, you can quickly learn this technique that every online business owner should know. From there, you will be able to create any type of email address you need or want to start your business.