As I was reading the email this morning, something caught my eye that I immediately noticed. A quote from content marketing research is: “Don’t kill, but live.” Although the survey revealed 1,000 content creators (of all kinds – bloggers, video creators, social media managers, filmmakers, low things, etc.), niche, generation, and income levels) will say, I am interested in how much. I found myself in the data.
I think you will, too, whether you’re creating content as part of your main business or on the side.
See if you are compatible.
- Content creators fall into all age ranges, from their 20s to their 60s.
- They use content marketing to earn part-time or full-time income (over 50% are full-time).
- Their biggest challenges include: finding content, how to monetize content, marketing content, and sharing content regularly.
Does this sound like you?
But what really impressed me was their sense of freedom. They may not be making money right now, but they are making money. And they were happy. They have freedom in their business, in the way they earn money, and most importantly, in the way they spend their time.
But, as we all know, money is a necessity in this world, so let’s take a look at how content creators make a living.
How much do content creators earn?
As with all industries, the income of content creators is wide. However, after a growth period of about 18 months, a study showed that their average income was over $100,000 and the average income was about $50,000 per year.
How do content creators make money?
There are many different ways! Some involve investing in direct content. Others are from content creators who use content to attract customers for additional revenue opportunities.
- Paid advertising (social networks, YouTube, your blog, your site)
This type of content marketing works well to monetize your content if you have a good number of followers. After all, without people clicking on those ads, you won’t make any money.
- Affiliate / Affiliate Marketing
Finding affiliate products that fit your audience well can be a pretty easy way to make money. There is no need for a website and no product to create, but you must have someone to refer to these affiliate articles.
On a platform like YouTube, you can promote your videos to be found in search and thus attract an audience. This will take a little extra work.
- Create a document (by writing or low content, etc.)
You can sell your quilts on your website or on sites like Amazon, Etsy, or others. Most self-publishers these days rely on on-demand publishing companies (including Amazon KDP) to avoid ordering and paying for hundreds of copies per page. ‘in advance.
- Speech fee
Businesses of all sizes often hire speakers to come to their sites and train their employees. Use your excellent communication skills and get paid for your knowledge by accepting gigs and spots. Your employer usually pays for your presentation and travel/accommodation/meal expenses. If you like to travel, this can be a fun way to visit interesting cities for free.
- Online events
Generally, this is not a direct payment method. The way Internet events work is to create content and present topics (usually videos or slide shows) on topics related to the event’s niche. Some programs allow you to offer a free or paid login at the end of your session. Others do not. However, your contact details will be shared with attendees who can contact you if they want to know more about what you have to offer.
- Live event
are like online events, except you travel and speak in person. Unlike paid concerts, you usually pay for travel, food, and lodging for live events. You may or may not be allowed to offer sign-up offers or discounts. While live events are fun and provide great networking opportunities, it can be difficult to measure ROI, especially in non-pitch events.
Guess what. You know things that others don’t. These people are willing to pay for someone to hold their hand and guide them through various processes. In short, it’s about coaching: helping to develop someone else’s ability to solve problems/do things on their own. Create your own coaching plan (via live calls, email support, or whatever you’re willing to offer) and get paid to help others.
Like coaching, counseling involves helping the client solve a problem/take action. You give your opinion/suggestions and take care of customer service. Also, you can create any type of advice collection you want to offer.
- True Creation
It gives you a way to create paid content for a living. By creating your own training (small or large), you can attract people who want to work with you more deeply for money. Classes can be live or delivered as required training.
- Sponsored Content
This can work in two ways. First, someone else can pay for access to your website/YouTube channel, etc. You publish articles or videos that they have created on your site for money. The second way involves content creators who share articles/videos/etc. in partnership with the brand. The article directly or indirectly promotes the brand and they pay you to write the article and post it on your blog / site / channel.
- Be a brand ambassador
Taking sponsored content to the next level will allow you to become a brand ambassador. This usually happens after you’ve worked hard on branding and sponsored content and you love what you’ve done. Becoming a brand ambassador gives content creators the ability to advertise/promote the brand in multiple places throughout their online presence for a higher income.
- Creating print, digital downloads, and POD products
You can also monetize content by turning it into printables, digital downloads, and/or print-on-demand (POD). Making a checklist from a blog or creating an easy-to-download smartphone wallpaper are two simple ideas. This is something else. 13. Providing Exclusive / Paid Content
You can also increase your income by creating content for paid members. This can be in the form of monthly tutorials/training or in-depth videos/blogs/podcasts. Think of it like your free content is entry-level and the exclusive content is for intermediate and advanced subscribers.
Content marketing can also take the form of search engine optimization (SEO). Well-edited videos, blog posts, podcasts, or other content can grow your audience by attracting people who are searching for topics covered by your content.
How long does it take to make money as a content creator?
According to the survey, many waited six months to get their first dollar. It took about 18 months to earn a living.
This is consistent with my experience in 1999 when I started. I think it was about two or three months for me (but that was in the early days of the Internet when things were bad). I worked 18-hour days for about 18 months before I went online full-time. Whether you’ve been doing it for years but not making much progress, or just getting started, try a new way to make money as a content creator and watch your online business grow!