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When you are a partner – small or big – your income depends on cookies. Almost since its inception, affiliate marketing has relied on cookies for tracking, offering, and more.

 So when Google – with a 65% market share (approximately) – announced that the Chrome browser would no longer track third-party cookies, many partners were alarmed. Could Google’s new cookie policy be the death of affiliate marketing? How can we track what we want without cookies? 

First, let’s take a look at Google’s third-party cookie policy (Privacy Sandbox). 

Since 2013, Firefox and Safari (Apple) browsers have blocked third-party cookies. Although they have a lower user base than Chrome, it appears that this is not unusual. 

When will Google’s cookie policy change and why? 

At last glance, Google didn’t give a single date. The company said only about Privacy Sandbox that it “will begin to remove additional cookies from Chrome in the second half of 2024.” People are tired of finding everything they do online and cookies are the first way to do that.

 Since Google strives to achieve the goal of user privacy, it excludes third-party cookies in an effort to achieve this. 

What is the difference between third-party cookies and third-party cookies?

Cindy Bidar’s Tiny Course Empire Podcast has great information on this and other business information (like email links). 

Cindy explains, “Third-party cookies are cookies that are placed on your computer when you visit a website, but they are not website owner cookies.” Other cookies are designed to track you, which is the main problem to solve. 

He continued to lead by example. The website owner may allow Facebook cookies (tracking pixels) on their site when serving Facebook ads. The owner of this website allows Facebook to track what you do on their site, where you browse, and which pages you visit. But it’s a Facebook cookie. This is not a website owner cookie, so it is considered a third party. Also, it is a cookie designed to track your movements… another criterion required to qualify as other cookies. Have you visited a website (or several sites) and started seeing ads everywhere for the same gardening gloves you bought, but didn’t buy? These are third-party cookies. They are on many sites and follow you as you move from one place to another.

 Google, Apple, and other companies believe this is an invasion of your privacy and want to stop it. 

On the other hand, first-party cookies do not track you or your behavior and do not share any personal information. This is a cookie that your site places on the user’s browser. This can help pages load quickly if the visitor returns or saves something in their cart for later, etc.

 Or a text link your link can send a prospect or customer to another site where – on-site A – a unique affiliate code has been created or understood that is used to count leads and sales. 

Because the cookie is created and used only by the website, it is the first cookie even if your link takes the customer from one site to another. 

The first types of cookies do not disappear. Google doesn’t look at them. Almost all embedded text links are proprietary and therefore not secure.

 However, links from partner networks (media networks, etc.) are at risk. These have tracking capabilities and can span multiple sites. 

 Does posting my affiliate link on Facebook, YouTube, Pinterest or other sites make it a third party? 

Keep in mind that we are talking about COOKIES, not links. The link may transmit information (your affiliate ID so the site knows who to pay for the service), but it does not set cookies. 

THE COOKIE IS CREATED AFTER A PERSON LOGS IN TO THE AFFILIATED SITE. Because cookies are created on this site and used only by this site and no personal information is tracked or provided by affiliate sites to any third parties, these links are first-party. 

Does Google’s cookie policy apply to email? 

Because emails use tracking pixels (which are not the same as cookies), Google and Apple’s policies will apply to email tracking.

 What will Google replace with other cookies? 

As part of the Privacy Sandbox initiative, Google is working on something called API Topics, but it’s not ready for prime time.

 Basically, Chrome will compile a list of articles from the client’s browsing history. Once a week, Chrome will add a topic based on customer interest. But, after three weeks, Chrome will restart automatically without saving the previous data. 

As I said, they are working on it. 

Additional exceptions to Google’s other cookie policies are forthcoming 

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