Are you preparing for Amazon Prime Day in 2022? If you want to sell big and earn big money, Amazon Prime Day is the best time. As of July 2015, this is the biggest sales event of the year where Amazon’s sales surpass Black Friday! The first Prime Day event on July 15 lasted 24 hours, while today it lasts two full days. The main goal is to celebrate Amazon’s 20th anniversary with a one-day shopping spree. Nine countries, including the United States, Canada, Austria, Spain, Italy, Germany, Japan and France, celebrated the first Amazon Prime Day. However, the last Amazon Prime Day in 2021 took place in 18 countries around the world, including the United States, the United Kingdom, the United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, Austria, France, China , Canada, Belgium and Australia. If you want to know when Amazon Prime Day is and, as a seller, how to support it, follow this article!
What is Amazon Prime Day?
This day is an annual shopping event for online retailers, which lasts 48 hours for Amazon Prime members only. Like Amazon’s holiday season, Prime Day is one of the most important events for Amazon sellers. Amazon Prime Day is usually the biggest sales event until the start of Black Friday.
Amazon slashed prices on hundreds of items, with a focus on Amazon hardware, for 24 hours. It is expected that about 25 to 30 days before the big event, the stock is reduced. So, sellers must act quickly and submit offers for many products at competitive prices during this season.
When will Amazon Prime Day start in 2022?
Since 2015, Prime Day has usually occurred in mid-July. However, due to illness and shipping delays, Amazon was forced to change Prime Day to October 2020 and late June 2021.
Although Amazon has not officially announced the date of Amazon Prime Day 2022, it is likely that It will happen in June or July. again this year. If in this order, we expect that Prime Day 2022 will be held on Monday, July 18 and Tuesday, July 19, 2022.
So, since this event is one of the busiest days of the year on Amazon, you’d better be prepared for your inventory. In fact, it is very useful to take advantage of this opportunity to capture the market at this time. So, do some listing optimization before Amazon Prime Day. Improving your marketing strategy is also important.
How to Get Ready for Prime Day?
Since the first Amazon Prime Day, a lot has changed. For this 48-hour mega sale, Amazon sellers need to make some preparations. Below are steps to prepare for Amazon Prime Day:
1) Collect the first products
Mixing a bunch of products together and selling them all at once is one of the best ways to move inventory as much as possible. This is because consolidation will reduce the cost per person involved in selling the same item.
Also, it is important to go through your list and find old and used products quickly because by combining them with other things you can make them more attractive and sell them at a good price.
2) Use a Prime Fulfilled Dealer to help you
Try to take advantage of Amazon Seller Fulfilled Prime during peak hours. FBA service is a great guarantee for timely shipping of your products to your customers, and of course, customer support will be available.
Also, if you have your own website and use Amazon Fulfillment, it helps you avoid taxes for your business.
3) Avoid unique items found elsewhere
It is important to avoid selling the same product that your competitors are selling. If other retailers carry the same or similar products as yours, leave those items. For example, if you decide to sell a tablet with special features on Amazon Prime Day and find out that Walmart has the same brand and features during the sale, it is wise to ignore them.
4) Mandatory repricing advice
No doubt, you will be rewarded for Amazon Prime Day. It is important to analyze this change because this day is a short hand for your business that you want:
- Build strong relationships with customers over the long term
- Make as many sales as possible
- Bring attention to your store/brand/name/anything
5) Using advanced metrics and statistics
Last but not least is this topic which can be a different level in itself. Depending on your Amazon business model, there are different steps you can take to prepare for Amazon Prime Day.
- Private label
- Update your marketing and advertising strategy.
- Create an AMS campaign specifically for Amazon Prime Day. Follow the recommended products and find out how they will benefit you on the day.
- Online Arbitrage
- Review your current inventory and review old stock items.
- Check your listings and offer products that aren’t selling well.
- Use online auction listings to get new products and build your inventory for big events.
Take a look at the tips above to succeed in your business on Amazon Prime Day right now. As the popularity of this market event has increased since then, you can expect a large market
Amazon Prime Day is fast approaching and it is important to prepare for this event as soon as possible. With proper care and planning, you can make a big profit on Prime Day 2022. It is important to focus on promoting the success of your product once you have identified the people you want to promote. Along with this, focusing on the physical collection and deciding which products to include is also very important to succeed as an Amazon seller.