Amazon is the world’s largest online shopping platform, with over 300 million registered customers (RC). These potential buyers are what convinced every marketer not to ignore this platform. Online shopping is increasing significantly according to Amazon statistics, mainly due to the pandemic. This increase is expected to continue in the coming years. It is important to analyze your past performance, predict future business behavior, and the effectiveness of your management of your Amazon business. Statistics allows you to analyze the following for your Amazon store. Today is known as the age of information, so it is clear that statistics are important in e-commerce. Having an understanding of the Amazon market will be beneficial. Listed below are some facts and figures from Amazon to help you improve your marketing campaign.
Overview of Amazon in 2022 

Many Amazon figures are available online. It may be difficult for you to identify the effective ones. We pick 10 Amazon stats out of all of them and review them below: 

There are some amazing stats on other online platforms for Amazon sellers: 

 About 28% of Amazon sellers also sell on eBay. At the same time, 15% prefer Shopify. Esty attracts about 13% of Amazon sellers. Incidentally, the Facebook marketplace is worth mentioning since 12% of other Amazon sellers use each. Last but not least, the platform used by about 12% of retailers is Walmart. 

Amazon Product and Category Statistics 

As a marketer, you need to know what customers are buying in order to be successful in your business. Here are the top 10 Amazon product categories for SMB sellers based on statistics from the Amazon Seller Report 2021: 

Here are Amazon’s stats for the 10 most competitive teams: 

You should know that sellers can sell in many categories at the same time and offer products from different sources. China remains a major source of supply for the United States, especially for private label Amazon sellers. Due to pandemics, the global supply chain has been disrupted in recent years. 

2021 is known as a tough year for supply. Events such as coastal hurricanes, floods in America and Western Europe and the blockade of the Suez Canal have affected the ability to transport cargo. Below is a chart of the top international countries that deliver Amazon products: 

the percentages collected exceed 100% due to the fact that many sellers receive products from different countries. The trading countries have declared themselves, including Taiwan and Hong Kong. Other donor countries are Vietnam, Belgium, Bangladesh, Pakistan and Turkey.

 It is worth noting that 88% of Amazon sellers sell 50 products or less, while about 19% have only one item in their product list. 

A product with many different types sold in the same listing is considered as product 1. 

The State of Amazon Sellers in 2022 

The term “Amazon seller” is often used to refer to third party sellers or “3P” sellers of other brands and products. There are also “owned” or “1P” sellers who sell their own products to Amazon as a reseller. Finally, Amazon itself is also a retailer. 

Below are three rankings of Amazon sellers based on their location, gender, and education.

 Location: Of all Amazon sellers, 47% live in the US, 9% in Canada, 6% in the UK, and 4% in India. 

Gender: There has been a consistent trend over the years that two-thirds of all sellers on Amazon identify as male.

 Education: 85% of salespeople have some level of post-secondary education, either an associate’s degree or a doctorate. 

Take a look at the following chart to understand the most popular types of business on Amazon.

Another area for Amazon sellers is to choose a fulfillment method between FBA and FBM.

 In 2021, 89% of Amazon sellers use FBA and 32% use FBM. The amount is over 100% because some sellers use both methods.

 In 2020, Amazon imposed restrictions on FBA products, which led many sellers to start using FBM. This jump is almost 10% compared to previous years.

 Additionally, Amazon is adding a 5% fuel surcharge to US customers, effective April 18, 2022. The announcement means Amazon will charge an average of 24 cents more per unit stored and shipped through Fulfillment by Amazon (FBA). More people are expected to use FBM in 2022. 

Amazon’s sales and profits 

Creating a profitable business is every marketer’s dream. The variety of benefits is wide and depends on the type of business, the level of experience of the sellers in e-commerce and the size of the company.

 In fact, sales and profits for Amazon sellers range from $500 to $250,000 per month. An average of $42,000 is what new marketers can earn per year.

With years of experience increasing on Amazon, the number of sales will increase. 22% of small and medium-sized businesses (SMEs) have more than $10,000 in average monthly sales. In 2022, 66% (two-thirds) of marketers earn a profit margin of more than 10%, and nearly one-third (32%) earn a margin more than 20% profit.

10 Challenges of Amazon’s Best Sellers in 2022 

Sellers face various problems when starting a business on Amazon. They continue through their marketing journey and solve the problems. The biggest challenges that Amazon’s best sellers will face in 2022 are:

Final Think 

At the time of writing this article, Amazon is the biggest name in the e-commerce industry and is known as the market leader. After all, millions of consumers use Amazon to buy things every day. Therefore, new sellers have a great opportunity to list their products on Amazon. It is important to follow the facts and figures of Amazon sellers to make the business profitable. In addition, to find a profitable online brokerage business, you need to research the products and analyze the market.

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