Amazon Live streaming

As an Amazon seller, you regularly need to adapt and find new ways to market and promote your products. Fortunately, Amazon frequently releases new features for sellers to leverage to gain visibility in front of hundreds of millions of shoppers.

The latest? Amazon Live.

What is Amazon Live?

Amazon Live is a program that streams live videos right on the Amazon Live homepage and on your brand’s product detail pages.

These live videos allow hosts to speak about products and demonstrate how they work, providing a highly engaging promotional tool for sellers to drive more informed shoppers to purchase their products.

Amazon Live works similarly to QVC — except instead of being aired on TV, you’re live streaming on Amazon. You can show off how your products look and work in real life, above and beyond your listing’s images—especially since customers cannot physically interact with the product before purchasing.

Your live stream will also appear on your listing.

Setting up a live stream on Amazon is a simple process that allows you to showcase your products in a unique and powerful way. We’ll go over who can use Amazon Live, the benefits of using it, and how to get started.

Who can use Amazon Live?

Before getting into the details of how to use it, let’s quickly go over who’s eligible for the program.

  1. Professional U.S. sellers registered in Amazon Brand Registry
  2. U.S. vendors with an approved Amazon Store
  3. Amazon Influencers* with an active influencer storefront

If you meet one of these three requirements, you can set up your Amazon Live Creator account and start streaming!

*The Amazon Influencer program is an extension of the Amazon Associates program, whereby influencers on Instagram, Youtube, Twitter, Facebook, etc. can promote, share, and sell the products they love to their audience. If someone purchases a product from an influencer store, the influencer earns a commission. By contrast, brands that host live streams can drive discoverability and extra sales to their own listings. 

Why you should promote your products on Amazon Live

Live streaming has become increasingly popular over the last few years, so it only makes sense to take advantage of a new opportunity to reach the massive audience of the world’s biggest retailer.

One of the biggest benefits of using Amazon Live: it’s free! That’s right—streaming in front of thousands of potential buyers on Amazon is completely free.

Additional benefits to using Amazon Live:

How to stream on Amazon Live

Getting your livestream set up and running on Amazon is a simple process that anyone can do, even if you aren’t tech savvy.

Before you do any streaming, I suggest going through your competitors’ listings and others within your niche to see if anyone else is doing live streams. You’ll also want to jot down some talking points or develop a script about your product before going live for people to see. Don’t worry, Amazon has a practice mode.

Then, you’ll want to download the creator app and link your seller account.

Step 1: Download the Amazon Live Creator app (iOS only). This will work on an iPhone or iPad.

Step 2: Create your Live account by signing into your Seller, Vendor, or Influencer account.

Step 3: Choose your brand and enter your profile name.

Step 4: Choose the product you want to add to your stream.

Step 5: Now you’re ready to set up your stream! You should spend some time on practice mode to prepare your talking points and responses to any customer questions you might receive.

Using Amazon Live is free, however, you can boost your stream’s potential viewership through Amazon advertising.

Enter in your stream title, start time, etc.

Step 6: Share your beautiful face and product to the world!

With the Amazon Live creator app, you can easily view all of your analytics right from the homepage of the app.

Best practices for streaming live on Amazon

To stream effectively on Amazon Live and drive the most sales, follow these best practices:

Tips for being on camera:

Level up with Amazon Live and unlock more benefits

Amazon Live features three levels that help you gain achievements and reach goals. As you stream more on Live and make more sales, Amazon will reward you with added benefits to drive even more traffic and sales. Once you reach the minimum requirements for each level, you will need to apply to level up.

Level 1: Rising Star

Level 2: Insider

Level 3: A-List

Go Live on Amazon today!

Promote your products in a way that sets you apart! If you are brand registered on Amazon, then you need to start streaming live today.

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