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If you’re an e-commerce seller in 2023, there are many ways to get your products in front of new customers – such as Amazon, eBay, Facebook Marketplace, Walmart, and social media.

If you’ve read some of our other content, especially on social media marketing, you’d know we frequently discuss using social media, specifically TikTok, to build brand awareness and promote your products.

TikTok is an incredible way to build an audience and create buzz about your products. Now, customers can purchase your products directly from TikTok using the platform’s e-commerce integration — TikTok Shop.

In this article, we’ll go over what TikTok Shop is and how to set it up for your business.

What is TikTok Shop?

TikTok Shop is an e-commerce feature integrated within TikTok that enables sellers and creators to showcase and sell products for the TikTok community, who can discover and purchase directly through the app.

TikTok Shop provides three ways for customers to shop:

Benefits of TikTok Shop

Let’s go over some of the benefits of opening a TikTok Shop on your account.

How to set up a TikTok Shop

Ready to set up your shop? Before we go over the steps, let’s quickly review what is required to set up a TikTok Shop.

Documentation required: 

Is there a follower count requirement?

If you are applying as a seller, then no, there is no follower count requirement.

If you are applying as an affiliate, where you will promote other brands products, you need a minimum of 5,000 followers.

As you can see, there isn’t much that is required to get started selling your products ok TikTok! Let’s open an account.

Step 1: Once on your TikTok account profile, click the three lines in the top right corner, then choose Creator tools.
Step 2: Scroll down and click on TikTok Shop for Seller. On the next screen, you will be able to register as a merchant.

You can also sign up for TikTok Shop on your desktop.

Continue to follow the prompts and enter all information about your business. After you fill in all of your personal or business information, your account will be under review before you can start selling products.

In the meantime, download the TikTok Seller app on your phone, or access it through your desktop.

Before you can start adding products in the Seller Center, you will first need to verify your tax information, set up shipping and add a return address, then you can get started adding products!

Once your account is approved, you can begin promoting your products to your TikTok audience.

After you add products to your TikTok Seller Center account, you can begin promoting your products in your regular TikTok videos or by going live and showcasing your products to a live audience.

Are you selling your products on TikTok?

If you are an e-commerce seller, I encourage you to explore TikTok Shop and see how it can help your brand reach new customers. The platform has the potential to be a major driver of growth for your e-commerce business.

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