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The world of e-commerce is constantly evolving, and businesses need to be able to adapt their marketing strategies to stay ahead of the curve.

In 2023, there are a number of digital marketing strategies you can implement that will have a positive impact on your e-commerce business.

Whether you are selling on Amazon, your own Shopify store, social media, or other online marketplaces, you need the right digital marketing strategy to get your products in front of the right customers.

What is e-commerce digital marketing?

E-commerce digital marketing is the process of using digital channels to promote and sell your products online.

This can include a variety of channels, such as search engine optimization (SEO), paid advertising, social media marketing, email marketing, influencer marketing, content marketing, and so on.

The goal of digital marketing is to reach potential customers interested in what you offer and encourage them to make a purchase – but in today’s competitive landscape, you need to get creative.

By using the right digital channels and strategies, you can reach a wider audience, generate more traffic to your website or product listing, and increase sales for your e-commerce business.

What are the goals of a good e-commerce digital marketing strategy?

The goals of a good e-commerce digital marketing strategy can vary depending on the specific business and its objectives. However, some common goals include:

8 ways to market your e-commerce business in 2023

Let’s review some digital marketing strategies for your e-commerce business in 2023.

1. Social media marketing

In 2023, if your brand or products are not on social media in some form, you may be falling behind your competitors. While Amazon remains number one for where consumers begin their product search, social media platforms are on the rise.

Did you know that:

Gen Z and millennials are more likely to search for and purchase products they saw on social media, though Gen X and boomers are also starting to catch on to the trend.

TikTok, Instagram, Facebook, and YouTube are where you should be as a brand owner – especially with the rise of short-form content. And most of these social media platforms allow users to sell directly on the platform, increasing your chances of conversions.

Creating a proper social media marketing strategy for your business can make a massive difference in your sales and overall brand awareness. One viral post can reach millions of potential customers, all organically.

Social media also lets you personally engage with your ‘fans’ and potential customers. If you do it right, you could garner thousands of followers fairly quickly.

2. Influencer marketing 

Similar to social media marketing, partnering with influencers is a great way to quickly reach a new audience. When you partner with an influencer with a large following, you can tap into their audience and promote your products to them.

Influencers don’t just fall under those who have large social media followings. This could also mean finding someone with a popular blog or newsletter focusing on a similar audience.

Are sellers using influencers for their businesses?

When choosing influencers to partner with, you must ensure that they are a good fit for your brand and that their audience is interested in your offer.

Always ask the ‘influencer’ about their audience, such as engagement rate and demographics, to see if they would be a good fit for your brand and products.

Amazon also has a program called the Amazon Influencer Program that lets influencers and affiliates promote Amazon products to earn a commission.

If you sell products on Amazon, search for Amazon Influencers on Amazon.com and try to find someone who you think would be a good fit.

3. Create high-quality content

Now this can mean a few different things. Creating content for social media, blog posts, emails, product images, ads, etc. Creating high-quality content is extremely important for standing out amongst your competition.

Content marketing is a great way to attract and engage potential customers. By creating informative and engaging content, you can establish yourself as an authority in your industry and build trust with potential customers.

You can create many different types of content, such as blog posts, articles, infographics, videos, and social media posts. The type of content you create will depend on your target audience and your marketing goals.

If you’re good in front of the camera, create videos about your brand and product to use for social media. If you’re a good writer, start a website for your brand and write SEO-optimized content about your niche and products.

Or, if you don’t have the time or the skills to create content yourself, hire someone who is well-versed in whichever type of content you want to create for your brand. There are many talented freelancers who can help you with just that.

Why is creating high-quality content important?

4. Email marketing 

Email marketing is still one of the most effective ways to reach existing customers. By sending regular email newsletters, you can stay top-of-mind with your customers and promote your latest products and offers.

Why use email marketing?

To create effective email marketing campaigns, you need to have a good email list. You can collect email addresses through your website, social media, or other marketing channels.

How do you grow an email list for your e-commerce business?

If you don’t have an email list but want to try email marketing, look for others in your niche who have a large email list and see if you can promote your products to their audience. This is another way of using “influencer marketing.”

5. PPC advertising

This one may sound obvious but PPC advertising will always be a great way to promote your products online. If you are an Amazon seller, utilize Amazon Advertising to promote your brand and products in various on the marketplace.

Amazon Advertising offers many different ad products, especially if you are enrolled in Brand Registry.

  1. Sponsored Products Ads
  2. Sponsored Brands Ads
  3. Sponsored Display Ads
  4. Sponsored Brands Video Ads

Want to learn more about how to run effective Amazon ads for your business? Check out our Amazon Advertising Guide or check out the Jungle Scout YouTube channel!

Other ad types you can use if you don’t exclusively run an Amazon business are Google ads, Facebook ads, TikTok ads, Pinterest ads, and so on. There are so many ad platforms to test out for your e-commerce business.

6. Encourage user-generated content

User-generated content, or UGC, is invaluable to brands. By encouraging your followers and customers to post their own organic content about your brand and your products, you build social proof and reap the benefits of free advertising.

You can also hire influencers to create UGC that you can use in your own marketing campaigns or social media accounts.

UGC can be a powerful tool for e-commerce businesses because it can help you to:

There are a number of different ways that you can use UGC for your e-commerce business. Here are a few ideas:

7. SEO (search engine optimization)

SEO is the process of optimizing your website for search engines. This involves making sure that your website is well-structured, easy to navigate, and contains relevant content.

When your website is optimized for SEO, it will be more likely to appear high in search engine results pages (SERPs).

When it comes to Amazon SEO, you need to be sure you are targeting the right keywords and using them throughout your listings. This not only tells Amazon what your product is but helps your product appear in the search results.

To find high-volume, relevant keywords for your listings, use a tool such as Keyword Scout along with our AI Assist Listing Builder tool to build out a highly optimized product listing.

There are a number of things you can do to improve your website’s SEO, such as:

8. Live Streaming

Going live in front of your audience is a unique way to connect with your customers and really show how your products work in real-time. Doing so also allows you to answer questions live and get to know your audience.

Here are some ways e-commerce sellers can use live shopping to market their business:

You may be wondering. Where should I be live streaming to my customers? If you have an audience on social media, you should start there! Facebook, YouTube, Instagram, and TikTok all have an option to go live.

TikTok is a really great opportunity to go live because your stream will be shown to random people who do not yet follow you, potentially leading to more followers and more importantly, more customers.

If you sell products on Amazon and have a brand enrolled in Brand Registry, you can go live using Amazon Live.

Your live stream will appear on your product page as well as on Amazon’s Live homepage, where customers can discover your stream. This is a great opportunity to promote your product to your current customers and new customers.

Which e-commerce digital marketing strategies are best for your business?

Growing an e-commerce business isn’t easy but with the right strategies in place, you can grow more than you could ever imagine. We hope this guide will give you some ideas on how you can better market your products online and reach new customers.

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