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Let’s face it: not everyone has — or wants to spend — the cash to launch a private-label Amazon business.

Fortunately, Amazon offers a cool way to start selling stuff on their platform without having to spend thousands to purchase inventory. Amazon Merch on Demand

(sometimes called Merch by Amazon) is a print-on-demand service offered by Amazon that lets you sell your product designs without any upfront costs.

In this article, we’ll explain how Amazon Merch on Demand works, its benefits, and how to sign up and get started. We’ll also include some best practices for selling Amazon merch.

How does Merch on Demand work?

Amazon Merch on Demand is easy to set up. Even if you aren’t an artist, graphic designer, or have a large social media following, you can start an Amazon Merch on Demand account.

The setup process is pretty simple. Once you create an account and get approved, all you have to do is upload artwork and choose the type of product you want to sell.

Once Amazon approves your design, they create a listing for you.

Then, when your product sells, Amazon handles the printing, shipping, and customer service on your behalf. And then you earn royalties!

Amazon Merch on Demand is so popular, even big brands use it. (Yep, that Baby Yoda shirt you bought on Amazon was probably created by Amazon Merch.)


What are the benefits of selling on Amazon Merch on Demand?

The biggest advantage that Merch on Demand has over other forms of selling on Amazon is that the barriers of entry are fairly low. You can get started with no money (or very low money) and get products listed for sale.

Here are some other benefits you get from Merch on Demand:

How much money can you make selling merch on Amazon?

Royalty rates can range anywhere from roughly 12% to 37% depending on the product’s price. But if you want to see Amazon’s full schedule of Merch on Demand royalties, you can check it out on their FAQ page.

Here are examples for both the US and UK marketplaces:

Once a sale is made and your product is sent to the customer, you earn a royalty for the sale. The amount of royalty you earn is the price of the product minus applicable taxes and Amazon’s costs.

Amazon’s costs include:

How many Amazon Merch designs can I make?

Amazon Merch limits the number of products you can create and sell at one time. For those just starting out, you’re allowed only 10 submissions. However, as you make more sales and prove the quality of your designs and products, Amazon increases how many designs you can submit, also known as your ‘tier.’ You’re required to make 10 sales in order to move to the second tier.

Amazon increases your tiers as follows:

How to sign up for Merch on Demand

To get started with Merch on Demand, you can sign up with your existing Amazon account or create a new account if you are new to Amazon.

Here is what you need to sign up for a Merch on Demand account:

Next, fill out all of the required information to finish the account set up process.

If you do not have a registered business (corporation) choose “Individual” for Business Type. After you finish signing up, Amazon still needs to approve your account before you can start uploading and selling products.

Amazon will give you an estimated timeframe on when they’ll make a decision, so please do not contact Amazon asking when your account will be approved.

Once approved, you can begin creating products to sell!

How do I create a product on Amazon Merch?

Once you’re approved, Amazon Merch on Demand will send you to your dashboard, which looks like this:

From your Amazon Merch Dashboard, you can create new designs, manage existing ones, and analyze your sales. On the dashboard itself, you can see your account status which includes:

Step 1: To create your first product, click the ‘Create’ button from your Dashboard.

Currently, you can choose from a variety of products for displaying your graphics, including shirts, sweatshirts, pop sockets, phone cases, pillows, and tote bags.

Step 2: Upload your artwork. If you’re unsure of your editing skills, Amazon Merch on Demand offers downloadable templates to make the process easier.

Note: Make sure that your artwork adheres to Amazon Merch’s guidelines, which generally prohibit objectionable content and copyright infringement.

Amazon has specific guidelines for Merch products to ensure that the final product is high-quality and accurately reflects what customers will view in the listing.

In general, uploaded artwork files for Merch designs should be:

Here are some general tips for creating high-quality designs:

Take a look at Amazon’s best practices for more tips.

Amazon provides design templates for Adobe Illustrator to guide the placement and sizing of your art on the product of your choice.

Step 3: Once your design is ready, choose your colors, set prices for each marketplace, and enter your product details such as title, bullet points, and description.

Amazon will automatically list your products in all of the available marketplaces for Amazon Merch on Demand. During the listing creation process, you can choose to have Amazon translate your listings for you or provide your own translations for each language.

Step 4: Publish your listing! From there, your listing goes through eight different statuses as Amazon reviews your creation.

Keep in mind that if you update your Merch listing’s price, title, brand, or description, it’ll go back through the status process (though the previous version of the listing will stay live on Amazon).

Tips for success selling Amazon Merch designs

Here are some best practices for utilizing Amazon Merch on Demand:

Are you a successful Amazon Merch on Demand seller? We’d love to hear what has helped you succeed on the platform. Share in the comments below!

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